Are Woolworths shares dirt cheap following the selloff?

Is now the time to pounce? Let's see what one leading broker thinks.

| More on:
Woman smiles at camera at she buys greens from the supermarket.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Woolworths Group Ltd (ASX: WOW) shares are trading lower again on Thursday.

At the time of writing, the supermarket giant's shares are down 1% to $33.17.

This means that its shares are now down 8% over the last two trading sessions.

Investors have been hitting the sell button in response to a softer than expected half-year result and news that its CEO, Brad Banducci, has fallen on his sword and is quitting the role later this year.

Should you buy Woolworths shares?

The team at Goldman Sachs believes this recent weakness has created a buying opportunity for investors.

According to a note from this morning, the broker has retained its conviction buy rating with a trimmed price target of $40.40. This implies potential upside of 22% for investors over the next 12 months.

And with the broker forecasting a fully franked 3.3% dividend yield in FY 2024, the total potential return stretches beyond 25%.

What did the broker say?

Goldman was a touch underwhelmed with Woolworths' results but saw enough to remain positive on the company. It explains:

WOW reported 1H24 with +10% EBIT in AU Foods YoY the key bright spot, though this was dragged by weaker-than-expected H2 first 7 weeks AU Foods sales growth of +1.5% and further guidance of a slower EBIT growth in 2H. Additionally, the ongoing ACCC pricing inquiry and earlier-than-expected announcement of CEO Brad Banducci's retirement weighed on the share price.

Goldman also believes the above overshadowed its new growth engine – the Woolies X business. It said:

Woolies X the scaling new growth engine: The segment (eCom + Digital & Media and Rewards & Services and Homerun) grew DAP by A$96mn vs. pcp, contributing to 68% of 1H24 AU Foods EBIT growth. This has been central to our Buy thesis – that the continued scaling of the company's omni-channel offer and advanced data and analytics capabilities to drive high growth/high margin ancillary services such as Retail Media will drive strong growth and returns above peers.

In 1H24, eCom DAP margin reached 3.2% and Digital Media DAP margin (on external revenue) reached 36.3%. Our channel checks suggest that WOW leads this growth lever by multiple years and management confirmed that eComm sales has larger baskets, higher GPM (due to long-life products skew).

All in all, the broker believes now could be an opportune time to snap up a high-quality company and a great price.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Goldman Sachs Group. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Broker Notes

Broker written in white with a man drawing a yellow underline.
Broker Notes

Top brokers name 3 ASX shares to buy next week

Brokers gave buy ratings to these ASX shares last week. Why are they bullish?

Read more »

A male investor wearing a white shirt and blue suit jacket sits at his desk looking at his laptop with his hands to his chin, waiting in anticipation.
Broker Notes

Buy, hold, sell: Amcor, ANZ, and Macquarie shares

Does a leading broker think investors should be buying these blue chips? Let's find out.

Read more »

A happy male investor turns around on his chair to look at a friend while a laptop runs on his desk showing share price movements
Broker Notes

Buy, hold, sell: CBA, REA Group, and Xero shares

Morgans has given its verdict on these popular stocks. Let's see if it is bullish on them.

Read more »

A couple stares at the tv in shock, with the man holding the remote up ready to press a button.
Broker Notes

Brokers name 3 ASX shares to buy today

Here's why brokers are feeling bullish about these three shares this week.

Read more »

A young man goes over his finances and investment portfolio at home.
Broker Notes

Buy, hold, sell: Aristocrat, James Hardie, and TechnologyOne shares

Morgans has given its verdict on these popular shares. Is it bullish, bearish, or something in between?

Read more »

A satisfied business woman with three fluggly pink clouds in the shape of a heart
Broker Notes

9 ASX All Ords shares upgraded to strong buy ratings for the new year

Seeking investment inspiration for the new year? Here are the latest consensus tips.

Read more »

Man presses green buy button and red sell button on a graph.
Broker Notes

Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

Read more »

A bearded man holds both arms up diagonally and points with his index fingers to the sky with a thrilled look on his face over these rising Tassal share price
Broker Notes

2 ASX shares experts think will smash the market in 2026!

Big returns could be on the cards for investors with these shares according to analysts.

Read more »