Here's how I'd invest in ASX shares today to achieve financial freedom

The Australian share market could be the key to unlocking the door to financial freedom…

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Key points
  • Financial freedom is a goal of many investors
  • The good news is that the share market can help you achieve your targets
  • I would buy high quality shares at attractive prices

While some readers may find the prospect of investing in ASX shares unappealing given the current uncertain economic environment, others may see it as a smart long-term strategy.

And though recent times have posed significant challenges and future months may continue to do so, due to rising rates and the cost of living crisis, buying ASX shares today could prove to be a sound investment choice.

By allocating funds to a diverse selection of high-quality businesses that are trading at low prices, investors could potentially secure their financial freedom.

a woman wearing a flower garland sits atop the shoulders of a man celebrating a happy time in the outdoors with people talking in groups in the background, perhaps at an outdoor markets or music festival, in an image portraying young people enjoying freedom.

Image source: Getty Images

Buying high-quality ASX shares today

Investing in ASX shares today undoubtedly presents short-term risks. However, investors may want to consider investing in companies that boast solid financial positions and economic moats. By maintaining robust balance sheets with little or no debt, these companies appear better equipped to weather an economic storm. This could potentially position them for success and allow them to capitalise on the eventual stock market recovery.

There's another reason to focus on companies with moats. That's because if smaller challenger businesses struggle to make it through the tough economic environment, the companies with moats may be able to improve their market positions and win vacated market share. This could ultimately lead to to higher share prices and make a positive impact on an investor's chances of achieving financial freedom.

And if you can identify these high quality companies when their valuations are low, then you're taking an even bigger step towards your goal. After all, buying any asset at a discount has historically provided greater scope for capital growth as its outlook improves. Warren Buffett agrees and once stated:

Whether we're talking about socks or stocks, I like buying quality merchandise when it is marked down.

If you're not sure how to find ASX shares with moats, then you could simply look at the VanEck Vectors Morningstar Wide Moat ETF (ASX: MOAT). This ETF has been designed to give investors easy access to attractively prices companies with competitive advantages.

Diversification

Investors need to remember to manage their risk when seeking to achieve financial freedom. Particularly in the current environment.

This means diversifying across a wide range of companies and sectors. Doing so, it may allow an investor to become less reliant on one or a small number of companies for their returns. This may reduce their risk of loss, improve their investment return prospects, and increase their chances of becoming financially free in the future.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended VanEck Morningstar Wide Moat ETF. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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