2023 ready: Here are my non-negotiables for investing in ASX shares next year

Who ever said having high standards was toxic must have never invested a dime…

| More on:
Woman in pink shirt ticks checklist with red checkmarks

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Next year could be a curly one for ASX shares as the global economy navigates the possibility of a recession. That's why I think it is critical to have a game plan for your portfolio heading into 2023.

Having set criteria for your investments can help prevent impulse purchases. At the same time, it clarifies your acceptable standard for portfolio entry. As the saying goes, "You can't hit a target you cannot see, and you cannot see a target you do not have."

The importance of an investment checklist — or non-negotiables as I like to call them — is even greater during challenging economic times. Without it, you might run the risk of adding a fragile company to your holdings.

My 'must-have' list for ASX shares in 2023

Firstly, these are the conditions I'm personally setting out for my investments in 2023. I strongly urge you to consider what is important to you and your portfolio to create your own 'non-negotiables'.

Steady up on the debt hotshot

Debt can be a beautiful thing when used effectively by a company. However, with elevated interest rates, a challenging market to raise capital in, and a possibly rocky road ahead — a boatload of debt is not something you want an ASX share to be strapped with.

Normally a debt-to-equity ratio below 40% is considered healthy. For me, I'm setting a hard limit of 25% debt on the balance sheet for 2023. Ideally, the company would also be in a net cash position.

I believe financial hardiness will be an important trait to have next year.

Hitting pause on the unprofitable ASX shares

There are plenty of exciting businesses that are pre-earnings, screaming that they'll be the next 100X investment. Yet, next year will require my investments to be profit generators.

I'm not against investing in loss-makers in general… in fact, eight out of my 27 holdings are unprofitable companies. But, it comes with added risk if the cash runs out and the company is unable to raise additional capital.

Image
Source: Brian Feroldi Twitter

In my opinion, profitable ASX shares are offering the most attractive risk-to-reward potential now. After all, it is company earnings that drive the share price in the long run, as shown above.

Ok, but can you allocate capital like a boss?

Capital allocation will make or break a company — that I am sure of. In 2023, the most important non-negotiable is a proven track record of effective use of capital by management.

Next year's potential economic landscape is what makes this a critical consideration. There will likely be opportunities for ASX-listed companies to acquire and grow. Executed well, this can add huge value to the company. Executed poorly, and we could look at another Slater and Gordon (value destruction from Quindell acquisition shown below).

TradingView Chart

Before investing in an ASX share, consider reviewing the company's past return on capital (ROC). For me, the bar is set at a minimum of 15%. Although, above 20% will be preferred.

Motley Fool contributor Mitchell Lawler has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Investing Strategies

Man pointing an upward line on a bar graph symbolising a rising share price.
Growth Shares

Why these ASX growth stocks could be much bigger in 2030 than today

These stocks have long growth runways and strong business models.

Read more »

Happy young couple saving money in piggy bank.
Dividend Investing

Buy these ASX dividend stocks for 5% to 10% yields: Experts

Analysts expect these shares to provide big yields in the near term.

Read more »

Happy woman holding $50 Australian notes
Dividend Investing

Which ASX 200 market sectors delivered the best dividend yields in 2025?

Here are the dividend yields of each of the 11 market sectors in 2025.

Read more »

A woman sits at her computer with her hand to her mouth and a contemplative smile on her face as she reads about the performance of Allkem shares on her computer
Growth Shares

3 incredible ASX growth shares to buy and hold forever in 2026

True long-term investing means owning businesses you’d be happy to hold through volatility, uncertainty, and decades of change.

Read more »

Happy work colleagues give each other a fist pump.
Growth Shares

2 shares to buy hand over fist before the ASX 200 soars higher in 2026

These shares are highly rated by brokers for a reason. Here's what you need to know about them.

Read more »

Two elderly men laugh together as they take a selfie with a mobile phone with a city scape in the background.
Blue Chip Shares

The ASX 200 stocks I'd be happy to hold until retirement

I think some shares stand out as great long term holds.

Read more »

A woman has a thoughtful look on her face as she studies a fan of Australian 20 dollar bills she is holding on one hand while he rest her other hand on her chin in thought.
Blue Chip Shares

3 ASX 200 blue-chip shares I would buy with $100,000

If I had $100,000 to invest today, I’d back proven blue chips built to endure and compound through market cycles.

Read more »

Buy now written on a red key with a shopping trolley on an Apple keyboard.
Broker Notes

Experts rate these 2 ASX shares as buys this month!

Leading analysts say these stocks are a buy.

Read more »