The A2 Milk Company Ltd (ASX: A2M) share price is having a strong day.
In afternoon trade, the infant formula company's shares are up 5% to $5.78.
Image source: Getty Images
Why is the A2 Milk share price rising?
The A2 Milk share price is rising today despite there being no market sensitive news out of the company.
However, the consumer staples sector is performing very positively today and playing a role in keeping the ASX 200 index in positive territory.
In addition, a big announcement last week is likely to have given investor sentiment a boost and could be supporting the A2 Milk share price this week.
That announcement revealed that the company has received FDA approval to import, sell, and distribute products in the US market. Management estimates that it will ship 1 million cans of infant formula to the country during the second half. This will support a US market which has been facing shortages this year.
A2 Milk Company's managing director and CEO, David Bortolussi, commented:
We are increasing our supply to respond to this situation, while importantly ensuring that we continue to meet the needs of our other IMF consumers and trade partners in China and other markets. If the US requires further support over an extended period, we have the proven ability to scale up significantly.
In response to the news, Bell Potter retained its buy rating and lifted its price target slightly to $6.80. This implies potential upside of almost 18% for investors even after today's strong gain.
Anything else?
Finally, this morning A2 Milk kicked off its on-market share buyback. The company intends to buy NZ$150 million worth of its shares over the next 12 months.
