Here's why the Kogan share price jumped 7% today

Kogan's shares had another strong day…

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The Kogan.com Ltd (ASX: KGN) share price was on form again on Wednesday.

The ecommerce company's shares ended the day a sizeable 7% higher at $3.28.

This means the Kogan share price is now up almost 12% over the last two trading sessions.

A man in his 30s holds his laptop and operates it with his other hand as he has a look of pleasant surprise on his face as though he is learning something new or finding hidden value in something on the screen.

Image source: Getty Images

Why is the Kogan share price on fire?

Investors have been buying Kogan's shares over the last couple of sessions after investor sentiment improved strongly following stellar gains on Wall Street.

This has particularly been the case in the tech sector, where beaten down shares like Kogan have bounced back with some strong gains.

This has led to the S&P ASX All Technology index rising approximately 9% since Monday's close.

Can Kogan keep rising?

Despite its recent gains, the Kogan share price is still down over 60% since the start of the year.

Unfortunately, I'm not aware of a broker that is tipping Kogan as a buy. However, it is worth noting that Credit Suisse sees decent upside for its shares with its neutral rating and $3.66 price target.

Conversely, the team at UBS appear to see its shares as fully valued at this point with its sell rating and $3.15 price target.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Kogan.com ltd. The Motley Fool Australia has positions in and has recommended Kogan.com ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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