The Telstra Corp Ltd (ASX: TLS) share price is slightly in the red today.
Telstra shares are down 0.77% and are currently trading at $3.86 apiece. For perspective, the S&P/ASX 200 Communication Services Index (ASX: XTJ) is also 0.77% lower at the time of writing.
Let's take a look at what is happening at Telstra.
New Australian call centre workers
Telstra CEO Andy Penn has revealed the company has hired a large number of new call centre workers.
In a blog post today, Penn said 2,000 new team members have been taken on to answer calls within Australia.
Penn said the staff are located all over the country, including regional hubs from Bunbury to Bathurst to Maryborough.
He said Telstra heard "loud and clear" that consumers want a change in the way calls are answered, adding "so we did it". He said:
This change is all part of our T22 strategy, designed to make life better for our customers.
Now that we have completed T22, our new T25 strategy will build on the work we've already done, and continue to improve the way we serve you.
Penn will step down as CEO of the company in September. He will be replaced by Vicki Brady.
In other news, the Australian Communications and Media Authority has launched new rules to protect Australians from scammers.
Under the changes, telecommunications providers need to trace, identify, and block SMS scams. Fines of up to $250,000 can be handed out for telcos that breach these directions.
Telstra share price snapshot
The Telstra share price has jumped nearly 4% in the past year although it has shed nearly 7% year to date.
For perspective, the S&P/ASX 200 Index (ASX: XJO) has lost nearly 10% in a year.
Telstra has a market capitalisation of nearly $45 billion based on the current share price.
