The Telstra Corporation Ltd (ASX: TLS) share price is slipping on Friday despite the company being crowned 'greenest in field'.
The telecommunications giant took out the top spot in the 2022 Financial Review Sustainability Leaders award in the technology, media, and telecommunications category.
At the time of writing, the Telstra share price is $3.87, 0.64% lower than its previous close.
For context, the S&P/ASX 200 Index (ASX: XJO) is currently up 0.61%.
Let's take a closer look at the company's latest recognition.
Telstra share price slides despite green win
Telstra's stock hasn't managed to reach the green on Friday despite the company's sustainability measures beating those of its competition.
The company's green achievements and ambitions saw the Australian Financial Review name it the most sustainable in its category this year.
Telstra's achievements in emissions reduction and its renewable energy targets were among the measures deciding its latest award, according to the publication.
Telstra reduced its greenhouse gas emissions by 11% in financial year 2021 (on a financial year 2019 baseline). It's aiming to reach net-zero emissions by 2050.
The telco also reached carbon neutrality in 2020 and is aiming to be 100% powered by renewable energy by 2025.
On top of that, it's trialling new technology capable of planting thousands of trees in New South Wales in an effort to tackle climate change and deforestation.
The company also recently announced a new offering: Telstra Energy. The service aims to offer customers carbon-neutral energy and promises to commit to ongoing investment in renewable energy generation.
However, the AFR's recognition hasn't been enough to boost the Telstra share price today.
It's slipping alongside the S&P/ASX 200 Communication Index (ASX: XTJ). The sector is currently down 0.68%.
Today's fall included, the Telstra share price is down 8% year to date. Though, it's 3% higher than it was this time last year.
