Bigtincan (ASX:BTH) share price dips despite new contract

The company's shares have had a tough run of late…

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The Bigtincan Holdings Ltd (ASX: BTH) share price is in negative territory today regardless of a positive company announcement.

At the time of writing, the enterprise mobility software company's shares are down 3.38% to $1.285. This means its shares are now down by more than 12% in a month.

What did Bigtincan release to the ASX?

According to its update, Bigtincan advised it has signed a contract with Asurion to deploy its sales enablement platform. This comprises of Bigtincan's Content Hub and Learning Hub for the initial deployment.

It is expected the deal will generate around $2 million in revenue for Bigtincan over the next three years.

The software will be used by Asurion's channel partners across North America. The platform will deliver training, communications and mobile content centred on improving sales techniques for Asurion's products.

Bigtincan's solution is anticipated to reach up to 50,000 Asurion distributor users over the course of the agreement.

Bigtincan CEO and co-founder David Keane commented:

It's great to see Asurion choosing to use the Bigtincan platform to provide content and training to its distributors' employees, enabling their customer facing teams to intelligently prepare for, measure, and continually improve the buying experience.

This is a further example of how Bigtincan is helping our customers create the buying experience of the future for their customers. We are excited to support Asurion's deployment across its partner network.

Who is Asurion?

Founded in 1994, Asurion is a global tech care company that provides a number of services for a wide range of technology products. This includes insurance, installation, repair, replacement and support for mobile phones and laptops, also extending to household appliances.

The company operates its offices across a number of locations worldwide and has more than 300 million customers.

Bigtincan share price snapshot

Since this time last year, Bigtincan shares have lifted more than 20% but are flat for 2021. The company's share price is hovering around the middle of its 52-week range of 76.1 cents to $1.561.

Based on today's price, Bigtincan has a market capitalisation of roughly $725.7 million with approximately 545.6 million shares on issue.

Motley Fool contributor Aaron Teboneras has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and has recommended BIGTINCAN FPO. The Motley Fool Australia owns shares of and has recommended BIGTINCAN FPO. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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