What experts are saying about the Redbubble (ASX:RBL) share price

The experts' take on whether Redbubble is a buy, hold or sell.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Redbubble Ltd (ASX: RBL) share price rebounded strongly off 1-year lows following the company's FY21 full-year results announcement on 19 August.

Shares in the e-commerce marketplace closed at a 5-month high of $4.24 last Friday but are still down about 23% year-to-date.

Redbubble's year-to-date performance reflects the company's mixed performance overall.

At face value, its FY21 results highlight a rapidly growing company with a 58% increase in marketplace revenue to $533 million and 930% jump in earnings before interest, tax, depreciation, and amortisation (EBITDA) to $53 million. This translated to a massive swing in net profit from a loss of $9 million in FY20 to a profit of $31 million.

However, its fast growth comes at a cost.

Back in April, Redbubble said its short-term EBITDA as a percentage of marketplace revenue is expected to be in the mid-single digit range as the company executes on targeted investments at the gross margin, marketing and operational expenditure lines.

The Redbubble share price sold off sharply in the wake of its weaker near-term margins, sliding 23% to $4.24 on the day of the update.

In an article featured on Livewire, Chris Stott from 1851 Capital and James Gerrish from Market Matters take a closer look as to whether the Redbubble share price is a buy, hold or sell.

a woman wearing red blows a big bubble with bubblegum from her mouth.

Image source: Getty Images

What do experts think about the Redbubble share price?

Gerrish looks past the company's volatile performance in FY21 and rates it as a buy.

"The marketplace seems to be working. So it's working because it's getting more customers on it and that's attracting more merchants, which gives more variety and that's leading to more multiple purchases."

"So after a tough '21, I think '22 looks better. So it's a buy," he said.

The Redbubble share price has, in fact, started FY22 on a more positive note, up 17.45%.

Stott on the other hand flags the company's expensive price tag and rising expenses.

"79 times PE is too expensive for us. We think there's better value elsewhere."

They missed their earnings more recently and the guidance underwhelmed to an extent, being a re-investment year on the cost side of things. So it's a sell for us," he said.

Motley Fool contributor Kerry Sun has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Broker Notes

Man sitting in a plane seat works on his laptop.
Broker Notes

Down 34% in 2026, are Virgin Australia shares a good buy today?

A leading analyst delivers his outlook for Virgin Australia’s beaten-down shares.

Read more »

Red buy button on an Apple keyboard with a finger on it.
Broker Notes

Brokers name 3 ASX shares to buy right now

Here's why brokers are feeling bullish about these three shares this week.

Read more »

A smiling woman holds a Facebook like sign above her head.
Broker Notes

Why these ASX shares are rated as buys in April

Let's see what makes them bullish on these names right now.

Read more »

Australian dollar notes in the pocket of a man's jeans, symbolising dividends.
Broker Notes

Are CBA shares still a good buy for passive income?

A leading analyst delivers his verdict on CBA’s passive income appeal.

Read more »

A financial expert or broker looks worried as he checks out a graph showing market volatility.
Broker Notes

Morgans names 2 ASX shares to buy and 1 to accumulate

What is the broker recommending investors do with these shares?

Read more »

A man in a business suit rides a graphic image of an arrow that is rebounding on a graph.
Broker Notes

2 ASX 200 shares to buy ahead of anticipated rally: expert

After a 9.1% drop between 27 February and 23 March, the ASX 200 reversed course last Tuesday.

Read more »

A group of people in a corporate setting do a collective high five.
Broker Notes

3 reasons to buy Ramsay Health Care shares today

A leading analyst expects Ramsay Health Care shares to keep outperforming in the months ahead.

Read more »

A woman presenting company news to investors looks back at the camera and smiles.
Broker Notes

Bell Potter says this ASX 200 stock can rise 38% and pay a 6% dividend yield

Major upside and a generous dividend yield could be on offer with this name.

Read more »