Last year, the Kogan.com Ltd (ASX: KGN) share price was a bellwether of Australia's consumption habits throughout the pandemic.
Leading into 2020's reporting season, shares in the online retailer had bolted more than 167% for the year.
Let's take a look at how the Kogan share price responded last reporting season.
Kogan share price catapults after FY20 results
The Kogan share price actually dropped lower after the company released its results for FY20.
However, as investors digested the company's results, shares in the online retailer bolted to record highs in the following days.
For the 12 months ending 30 June 2020, Kogan reported blockbuster growth as consumers flocked online.
Highlights from the company's performance in FY20 included;
- Gross sales of $768.9 million, up 39.3% on the prior corresponding period (pcp)
- Reveune of $497.9 million, up 13.5% year on year
- 35.7% increase in its active customer base to 2,183,000
- Gross profit of $126.5 million, a up 39.6% on pcp
- 57.6% increase in adjusted earnings before interest, taxes, depreciation, and amortisation (EBITDA) of $49.7 million
- Net profit after tax of $26.8 million, up 55.9% on pcp.
Kogan shared the wealth with investors, declaring a fully franked final dividend of 13.5 cents per share.
Kogan's management highlighted the changing nature of retail consumption and noted the company planned on continuing investment in increasing its active customer base.
Snapshot of shares in Kogan
Leading into this year's reporting season, the Kogan share price has bolted more than 24% since the start of August.
However, despite its stellar performance this month, shares in the online retailer have struggled this year.
In fact, Kogan shares have nearly halved since surging to all-time highs of around $25 per in October last year.
There have been several catalysts that are likely to have caused the Kogan share price to plunge in 2021.
The initial catalyst can be traced back to late January when the company released a business update for the first half of FY21.
In the update, Kogan flagged a slower rate of growth than expected.
The second catalyst prompting investors to sell their Kogan shares was another update from the company in late May.
In that update, Kogan informed shareholders that it expected to report adjusted EBITDA of $58 million to $63 million in FY 2021.
In comparison, market consensus estimated Kogan's EBITDA for FY21 to be around $70 million.
Investors will be keeping a keen eye on the Kogan share price with the eCommerce company scheduled to report its results for the full year tomorrow.
