Woolworths (ASX:WOW) share price struggles after online order outage

Woolworths is investigating what caused its platforms to go offline this morning.

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The Woolworths Group Ltd (ASX: WOW) share price slumped from its intraday high this morning amid news of a system outage.

Woolworths' website and app crashed this morning, with customers unable to access either between 7:30 and 10:30 am. Woolworths announced the outage occurred and had been resolved at 11 am.

Right now, the Woolworths share price is $40.14. That's 0.22% higher than its previous close.

However, it crashed from its intraday high of $40.33 to $40.00 at around midday before rebounding.

Let's take a closer look at the outage that irritated Woolies customers this morning.

Man struggles to work in dark room at computer, puts head in hand

Image source: Getty Images

Woolworths' online order outage

The Woolworths share price slipped to below its previous closing price earlier this morning amid news the supermarket's website and app had both crashed for multiple hours.

Some shoppers inconvenienced by the outage took to Twitter to ask if the platforms were malfunctioning.

Woolworths later tweeted the issue was widespread, and its team was working on restoring its platforms.

According to Woolworths, online orders placed before the outage have now been dispatched. However, those placed to be delivered this afternoon and this evening may be delayed.

A Woolworths spokesperson commented on the malfunction, saying:

We know our online services are playing a key role supporting the essential needs of many customers across the country right now. 

We're very sorry for the inconvenience the outage caused our customers this morning and thank them for their patience as we worked to resolve it as quickly as possible.

Woolworths is still unsure what caused the outage. Investigations into the malfunction are ongoing.

Additionally, its unclear whether the outage was the cause of the Woolworths share price's slump.

Last week, Woolworths' operations manager for Western Sydney, Ian Roper, said demand for online orders from Woolworths' supermarkets is growing, particularly in Sydney.

Woolworths share price snapshot

It's been a good year so far for the Woolworths share price.

It has gained 18% since the start of 2021.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and has recommended Twitter. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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