The Sezzle Inc (ASX: SZL) share price finished in the green today, climbing 2.27% from the market open.
Shares in the buy now, pay later provider leapt 5.2% to reach an intraday high of $9.26 just before 1pm, before pulling back to end the day at $9.01.
Let’s take a look at some of the price action today.
Sezzle and Barstool Sports partnership
In a statement on 29 June, the company announced it had entered into a partnership with United States hospitality and entertainment company Barstool Sports.
Under the agreement, Sezzle will undertake marketing promotions to Barstool audiences.
Sezzle chief executive officer Charlie Youakim said Barstool Sports is “a brand that epitomises consumerism of the new generation”, and Sezzle is a company that promotes “product innovation that reaches the needs of young shoppers”.
Youakim also mentioned that “Barstool Sports provides a bridge to millions of brand-loyal consumers looking to redefine payments”.
Also speaking about the agreement, Barstool CRO Deirdre Lester said:
We chose Sezzle because they are not simply a payments company but a marketing organisation that speaks the language of our fans.
They provide a highly rated payments solution for our e-commerce business as well as reaching fans across several of our marquee brands and shows.
Sezzle share price snapshot
The Sezzle share price has posted a gain of around 46% since 1 January, which has outpaced the S&P/ASX 200 Index (ASX: XJO) return of 10% over the same period.
Over the previous month, Sezzle shares have gained about 20%. However, they are in the red by almost 1% over the past 5 trading days.
The current share price is trading off its 52-week high of $11.99.
The 52-week range for Sezzle shares is $4.02 – $11.99.