How the Woolworths (ASX:WOW) share price has withstood today's market selloff

The Woolworths Group Ltd (ASSX: WOW) share price was one of few ASX 200 shares to withstand today's sharp sell-off. Here's why.

| More on:
Super Retail share price upgrade buy re-rating A drawing of a a superhero businessman in fron of a cityscape in silhoutte, indicating a share price earnings super cycle

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Woolworths Group Ltd (ASX: WOW) share price is one of few  S&P/ASX 200 Index (ASX: XJO) shares in the green today, up 1.09% to close at $40.98. 

Why is the Woolworths share price holding up?

The US market has experienced a defensive rotation into sectors including utilities and consumer stables while technology, communication services and consumer cyclicals are heavily sold down. A similar scenario looks to be playing out on the ASX today, with the S&P/ASX Consumer Staples (INDEXASX: XSJ) up 0.52%, in stark contrast to the S&P/ASX Information Technology (INDEXASX: XIJ) down 4.25%. 

Two announcements have also bolstered the supermarket giant's shares. A demerger update and news from the Australian Competition and Consumer Commission (ACCC) regarding its proposed acquisition of foodservice supplier, PFD Food Services. 

Bullish broker notes on demerger 

Brokers have provided notes regarding yesterday's update on Woolworth's demerger plans with the Endeavour Group to create two independent and ASX-listed companies.

Macquarie noted that Woolworths would maintain an ongoing partnership with Endeavour and retain a 14.6% shareholding. The broker notes that Woolworths will have a positive net cash position of $75 million post demerger, while approximately $1.4 billion to $1.5 billion of net debt will sit with the Endeavour Group business.

With an improved balance sheet, the broker believes Woolworths will explore capital management options and may return up to $1.6 billion to $2.0 billion to shareholders. With that in mind, Macquarie retained an outperform rating with a target price of $44.50. 

Similarly, Morgan Stanley highlighted the plans for potential capital management. Its earnings estimates for the company remain unchanged, retaining its overweight rating with a $44.00 target price. 

Credit Suisse was the only broker note to retain a neutral rating. According to the broker, there weren't many surprises in the demerger.

Credit Suisse views the potential return of $1.6 billion to $2.0 billion in surplus cash post demerger to be within investor expectations. Post demerger, the broker notes that Woolworths will be debt-free and is proposing capital management with its surplus cash position. A target price of $38.05 was maintained. 

Kerry Sun has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of Woolworths Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

A female athlete in green spandex leaps from one cliff edge to another representing 3 ASX shares that are destined to rise and be great
Broker Notes

Up 63% since June, why this ASX All Ords share is tipped to keep outperforming in 2026

A leading broker expects more outsized gains for this ASX All Ords share.

Read more »

Smiling man with phone in wheelchair watching stocks and trends on computer
Share Market News

5 things to watch on the ASX 200 on Thursday

A better day is expected for Aussie investors today.

Read more »

three men stand on a winner's podium with medals around their necks with their hands raised in triumph.
Share Gainers

Here are the top 10 ASX 200 shares today

It was another red day on the markets this Wednesday.

Read more »

Businessman working and using Digital Tablet new business project finance investment at coffee cafe.
Broker Notes

Buy, hold, sell: Northern Star, Pro Medicus, and Web Travel shares

How does the team at Morgans rate these popular shares? Let's find out.

Read more »

Multiracial happy young people stacking hands outside - University students hugging in college campus - Youth community concept with guys and girls standing together supporting each other.
Share Gainers

Why 4DMedical and these ASX shares are up 200%+ in just a year

These shares have made their shareholders wealthy over the past year.

Read more »

Four people on the beach leap high into the air.
Opinions

4 reasons why I think BHP shares are a must-buy for 2026

The mining giant's shares are now 20% higher than this time last year.

Read more »

Contented looking man leans back in his chair at his desk and smiles.
Broker Notes

Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

Read more »

A few gold nullets sit on an old-fashioned gold scale, representing ASX gold shares.
Broker Notes

Up 300% since August, why this surging ASX gold stock could keep racing higher

A leading broker forecasts more strong outperformance from this rocketing ASX gold stock.

Read more »