GameStop opening fulfillment center in e-commerce transformation

It's going to need a place to store all the stuff it will be selling online.

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This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

GameStop's (NYSE: GME) transformation into a digital video-game marketplace advanced to the next phase as the retailer today announced it was leasing a new 700,000-square-foot fulfillment center dedicated to its e-commerce ambitions.

The move seems to be a direct evolution of GameStop's appointment in March of Jenna Owens to be its executive vice president and chief operating officer. Prior to joining the video game retailer, Owens was a senior executive at Amazon, where her responsibilities included distribution and multichannel fulfillment.

Activist investor and interim chairman Ryan Cohen had previously made the audacious claim that he wanted to transform GameStop into the "Amazon of gaming."

Building out and modernizing the video game retailer's fulfillment network to improve the speed of delivery and service to customers was one of the six pillars of investment GameStop announced this year as part of it becoming "a customer-obsessed technology company to delight gamers."

The new fulfillment center will be in York, Pennsylvania, and is expected to be operational by the fourth quarter. The goal is to expand its product offerings and speed up delivery on the East Coast.

Another of its investment pillars is adding PC gaming, computers, monitors, game tables, mobile gaming, and gaming TVs to its product lineup. Now, the video game retailer will have the warehouse to store all those goods.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Rich Duprey has no position in any of the stocks mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and recommends Amazon and recommends the following options: long January 2022 $1920 calls on Amazon and short January 2022 $1940 calls on Amazon. The Motley Fool Australia has recommended Amazon. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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