JB Hi-Fi (ASX:JBH) share price lower despite new appointment: Time to buy?

The JB Hi-Fi Limited (ASX:JBH) share price is trading lower on Tuesday despite announcing a new appointment. Is this a buying opportunity?

| More on:
asx retail shares represented by woman carrying shopping bags riding up escalator

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The JB Hi-Fi Limited (ASX: JBH) share price is trading lower on Tuesday despite the announcement of a new senior appointment.

In afternoon trade, the retail giant's shares are down 0.5% to $45.97.

What did JB Hi-Fi announce?

This afternoon JB Hi-Fi announced the appointment of Biag Capasso as the Managing Director of The Good Guys business.

Mr Capasso will replace Terry Smart in the role when he takes over as JB Hi-Fi Group CEO upon the previously announced departure of Richard Murray in August 2021.

Last month Mr Murray agreed to become the next CEO of the Premier Retail business owned by Premier Investments Limited (ASX: PMV).

According to the release, Biag Capasso has been with The Good Guys since November 2011, holding several roles in the merchandise department. This includes Merchandise Director since May 2018. Prior to this, he was Marketing and Merchandise Manager for Retravision for six years.

The company believes his appointment is a testament to the quality and depth of management within the JB Hi-Fi Group and its succession planning.

Terry Smart commented: "Biag has done an outstanding job as Merchandise Director over the past three years. He has played a key role in the transformation of the business post-acquisition and developed a first-class merchandise buying team. We look forward to Biag taking on his new role and leading the experienced The Good Guys executive team to continue the business' strong performance.

Is the JB Hi-Fi share price in the buy zone?

One broker that sees a lot of value in the JB Hi-Fi share price is Credit Suisse.

According to a note from last week, the broker has upgraded its shares to an outperform rating with a $57.39 price target. This price target implies potential upside of approximately 25% over the next 12 months.

Credit Suisse believes the market is underestimating the momentum that remains in the household goods market.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Premier Investments Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Fallers

Group of entrepreneurs feeling frustrated during a meeting in the office. Focus is on man with headache.
Share Fallers

5 worst ASX All Ords shares of 2025, and why brokers rate 4 of them a buy

The ASX All Ords rose by 7.11% in 2025 but as always, there were losers in the pack.

Read more »

A man sits in despair at his computer with his hands either side of his head, staring into the screen with a pained and anguished look on his face, in a home office setting.
Share Fallers

Why Capstone Copper, Life360, Northern Star, and Weebit Nano shares are falling today

These shares are having an unhappy start to 2026.

Read more »

a man clasps his hand to his forehead as he looks down at his phone and grimaces with a pained expression on his face as he watches the Pilbara Minerals share price continue to fall
Share Fallers

These were the worst performing ASX 200 shares in 2025

Shareholders of these shares will be hoping for better in 2026.

Read more »

Frustrated stock trader screaming while looking at mobile phone, symbolising a falling share price.
Share Fallers

Why 4Medical, Guzman Y Gomez, Lynas, and Predictive Discovery shares are falling today

These shares are ending the year in the red. But why?

Read more »

A man in a suit and glasses guffaws at his computer screen in bewilderment.
Share Fallers

Shocking declines: Australian shares that disappointed investors in 2025

Big names, big losses. These Australian shares shocked investors with steep declines in 2025.

Read more »

A man slumps crankily over his morning coffee as it pours with rain outside.
Share Fallers

Why Evolution Mining, FireFly, Unico Silver, and Weebit Nano shares are tumbling today

These shares are having a poor session on Tuesday. What's going on?

Read more »

Investor covering eyes in front of laptop
Share Fallers

Why are ASX silver stocks getting hammered today?

ASX silver stocks are closing out the final full trading day of 2025 with a whimper. But why?

Read more »

A young male investor wearing a white business shirt screams in frustration with his hands grasping his hair after ASX 200 shares fell rapidly today and appear to be heading into a stock market crash
Share Fallers

Why Boss Energy, DroneShield, EOS, and Netwealth shares are falling today

These shares are starting the week in the red. But why?

Read more »