2 ASX shares that could be fantastic buy and hold options

Adore Beauty Group Limited (ASX:ABY) and this ASX share could be great buy and hold options for Australian investors. Here’s why…

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If you’re looking for buy and hold options, then you might want to take a look at the shares below.

Here’s why they could be top options for investors over the long term:

Adore Beauty Group Limited (ASX: ABY)

The first ASX share to consider as a buy and hold option is Adore Beauty. It is the country’s leading pureplay online beauty retailer which aims to deliver users an empowering and engaging beauty shopping experience.

The beauty of this is that as well as being a place to buy products, the Adore Beauty website is also a destination for education and entertainment. This means that consumers frequent its website even when they are not seeking to purchase items.

Last month the company released its half year results and revealed an 82% increase in active customers to 777,000. From these, Adore Beauty generated an 85% lift in revenue to $96.2 million over the six months. 

Positively, this is still only a small portion of a growing Australian beauty and personal care market currently worth ~$11 billion a year.

Morgan Stanley is a fan of the company. It currently has an overweight rating and $8.75 price target on its shares.

BetaShares Asia Technology Tigers ETF (ASX: ASIA)

The second ASX share to consider is actually an exchange traded fund (ETF). The BetaShares Asia Technology Tigers ETF provides investors with exposure to the rapidly growing Asian tech sector.

Given how the the Asian economy is outpacing the growth of the west, it appears to be a great place to invest over the next decade and beyond. Especially with its younger and tech-savvy population, which is leading to Asia surpassing the West in respect to technological adoption.

Among the fund’s holdings you will find the likes of Alibaba, Baidu, JD.com, Meituan Dianping, Samsung, Tencent, and Pinduoduo.

In respect to Pinduoduo, it is an e-commerce platform that offers a wide range of products from daily groceries to home appliances. Its platform connects distributors with consumers directly through an interactive shopping experience, allowing shoppers to team up to buy items at lower prices. At the end of September, it was serving 731 million active buyers.

Another company included in the fund is Alibaba. It is widely regarded to be the Amazon of China. At the end of September the company had 757 million annual active customers across its Alibaba, Taobao, and Tmall brands. From these brands, the company is estimated to control a sizeable 56% of China’s e-commerce market.

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*Returns as of August 16th 2021

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended BetaShares Asia Technology Tigers ETF. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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