Where next for the A2 Milk (ASX:A2M) share price?

The A2 Milk Company Ltd (ASX:A2M) share price is down 42% over the last 12 months. Where are a2 Milk's shares heading from here?

The A2 Milk Company Ltd (ASX: A2M) share price has been well and truly out of form over the last 12 months.

During this time, the infant formula company's shares have lost 42% of their value.

A teacher in front of a classroom chalkboard filled with questionmarks, indicating share market uncertainty

Image source: Getty Images

Why is the a2 Milk share price underperforming?

The a2 Milk share price has come under significant pressure over the last 12 months due to significant weakness in the daigou channel.

In addition, management's failure to ascertain just how long this weakness would go on for has also weighed on its shares. This has led to the company downgrading its guidance for FY 2021 on two occasions.

Is this a buying opportunity?

Analysts at Goldman Sachs aren't sure that now is the time to invest and have just held firm with their neutral rating and $10.30 price target.

Commenting on its recent half year results, Goldman said: "Although management's guidance revision from Dec 2020 included a weaker CBEC channel, the decline was well ahead of GSe at -35.5%. EBITDA margins were impacted adversely by the mix impact from higher sales of lower margin China label products. Guidance for FY21 has been revised down by c. A$28-85.5mn at the top and bottom end of the prior range respectively on EBITDA."

What could get the a2 Milk share price heading higher?

Goldman notes that there is upside risk if a2 Milk experiences a quicker than expected recovery in the daigou channel.

It also suspects that the company's new CEO could provide a strategy update before the end of the financial year. If the market likes what it sees, it feels its shares could start rising.

Goldman explained: "Given his range of experience and capabilities, we believe incoming CEO, David Bortolussi, has the potential to make a material contribution to A2M's strategic execution and, potentially, longer term performance. However, the strategic redirection is unlikely to be revealed until the new CEO has had some time in the role. We anticipate a strategy update at some stage in 4Q21, which could present as a catalyst for the stock."

For now, though, Goldman appears to expect the a2 Milk share price to trade around its current level until the next catalyst appears. Hopefully for shareholders, this time it will be a positive one.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended A2 Milk. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ASX Share Market News

Businesswoman working with laptop and documents in office, with virtual finance related graphs and charts.
Broker Notes

Top brokers name 3 ASX shares to buy next week

Brokers gave buy ratings to these ASX shares last week. Why are they bullish?

Read more »

Technology written in orange in tech sector financial diagram.
ASX Share Market News

Tech shares shine while ASX 200 plunges to 4-month low

Technology was the surprise performer, rising 7.34%, during a topsy-turvy week for the local bourse.

Read more »

Smiling man working on his laptop.
Best Shares

BHP vs Codan: Which ASX 200 share is the stronger buy today?

BHP and Codan are both flying, but which ASX share is truly the better buy today? I break down the…

Read more »

Watering can pouring water on increasing piles of coins with green plants on them and a piggy bank and coins on the table.
Opinions

$3,000 buys 1,463 shares in an impressively reliable ASX dividend stock

Here’s what makes this stock one of the best picks for dividends, in my view.

Read more »

A woman is very excited about something she's just seen on her computer, clenching her fists and smiling broadly.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a happy end to the trading week for investors this Friday.

Read more »

REIT on wooden circles with real estate investment trust written above on a yellow background.
REITs

6 ASX REITs just hit 52-week lows. Do any brokers say buy?

Several ASX real estate investment trusts (REITs) have hit 52-week lows as the property sector underperforms the market on Friday.…

Read more »

A financial expert or broker looks worried as he checks out a graph showing market volatility.
Broker Notes

Buy, hold, sell: CBA, Capstone Copper, Codan shares

Let's take a look at some new ratings from the experts.

Read more »

a woman peers over a surface with a happy, curious look on her face with eyes wide as though she is overhearing something.
Broker Notes

5 ASX 200 shares brokers tip to rocket 25% to 77%

Looking for buy-the-dip opportunities in today's weak market? Experts reveal their buy calls.

Read more »