This Is 1 of the Easiest Ways to Lose Money in the Stock Market

If you've been a victim of emotion-driven investing before, here are some strategies to employ.

Investor covering eyes in front of laptop

Image Source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Years ago, when I bought one of my first stocks, its share price dropped several days later. As a newbie investor, I got spooked, so I unloaded those shares in an attempt to minimize my losses. A few days later, they were back up to the price I'd bought them at. A day or so after that, they rose even higher.

It's easy to laugh at my rash decision and glaring mistake now. Thankfully, I didn't lock in a particularly large loss at the time by selling hastily. But it did teach me a very important lesson: to not let panic or other emotions get in the way of my investing decisions.

In fact, giving in to emotions is one of the leading ways you can lose money in the stock market. If you've been a victim of emotion-driven investing before, here are some strategies to employ.

1. Take a buy-and-hold approach

When you think of investing in the stock market as a long-term game, you'll be less likely to get thrown by individual events along the way. The stock market has a strong history of recovering from losses. If you take a buy-and-hold approach -- load up on quality stocks now and hang onto them for decades -- you're less likely to get burned. You're also less likely to give in to panic every time your portfolio value dips.

2. Use dollar-cost averaging to your advantage

Many people worry about losing money on stocks and therefore hesitate to buy at certain times, like when stock values are up or when there's a recession at play. That's why a better bet is to commit to buying stocks at regular intervals, regardless of the circumstances at hand.

It's a strategy known as dollar-cost averaging, and it helps investors avoid falling down the counterproductive rabbit hole of attempting to time the market. With dollar-cost averaging, you might say you'll put $100 into the stock market every week. You might even get more specific and say you'll buy $100 worth of a particular stock. Dollar-cost averaging has been shown to help investors pay a lower average share price than timed purchases, and it's a simple way to take emotions out of the equation. 

3. Diversify

Having a wide range of investments can buy you peace of mind during periods of stock market volatility and make it less likely that you'll act irrationally. You can diversify by buying stocks from different segments of the market or by loading up on index funds. With index funds, your portfolio won't outperform the broader market, but you will benefit from general market upswings. Index funds also let you diversify in an instant, so you don't have to put in the time to research individual stocks or fret that you've chosen the wrong ones.

Most of us can't just flip a switch and turn our emotions off, but there are steps you can take to be a less emotional investor. That could, in turn, spare you a world of losses in the course of your lifetime.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on International Stock News

red arrow representing a rise of the share price with a man wearing a cape holding it at the top
Share Market News

Goldman Sachs reveals 2026 predictions for S&P 500 and other global markets

What's the outlook?

Read more »

A businesman's hands surround a circular graphic with a United States flag and dollar signs, indicating buying and selling US shares
ETFs

Own IVV ETF? Here are your returns for 2025

US stocks outperformed ASX shares but the stronger Aussie dollar eroded returns for IVV ETF investors.

Read more »

A woman pulls her jumper up over her face, hiding.
International Stock News

Here's how the US Magnificent Seven stocks performed in 2025

Not so magnificent: 5 of the 7 stocks underperformed the S&P 500 and Nasdaq Composite.

Read more »

the australian flag lies alongside the united states flag on a flat surface.
Share Market News

US stocks vs. ASX shares in 2025

Which market came out on top?

Read more »

A female engineer inspects a printed circuit board for an artificial intelligence (AI) microchip company.
International Stock News

Should you really invest in AI stocks in 2026? Here's what other investors are saying

Is AI headed for a bubble? Or is there still room for growth?

Read more »

Happy teen friends jumping in front of a wall.
International Stock News

4 reasons to buy Nvidia stock like there's no tomorrow

Nvidia's 2026 is shaping up to be just as good as 2025.

Read more »

Hand with AI in capital letters and AI-related digital icons.
International Stock News

2 AI stocks to buy in January and hold for 20 years

Investing in these tech leaders can help you profit from a generational opportunity.

Read more »

A woman wearing a black and white striped t-shirt looks to the sky with her hand to her chin contemplating buying ASX shares today as the market rebounds
International Stock News

Where will Nvidia stock be in 1 year?

It's starting to head down. Is that a worrisome trend?

Read more »