3 steps I'd take today to find top stock picks for 2021

Analysing a company's competitive position and the size of its economic moat can increase an investor's chances of finding top stock picks.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Finding top stock picks for 2021 may seem like a daunting task to some investors. The 2020 stock market crash and an uncertain economic outlook mean that the prospects for many companies are difficult to accurately assess.

However, by focusing on companies with solid financial positions and wide economic moats when they trade at low prices, it may be possible to unearth the best shares for 2021. They could produce the strongest performances over the long run.

Assessing financial strength among potential top stock picks

The uncertain economic outlook means that today's top stock picks may be those businesses with solid financial positions. They may be able to more easily overcome what could prove to be a tough period for many industries and regions over the coming months.

Analysing a company's financial position can be done by taking a look at its annual report and recent trading updates. They provide information on areas such as its debt levels, how many times its operating profit covered interest costs and the amount of liquidity it has available. All of these areas can make a real difference to its ability to not only survive what could be a volatile 2021, but to also use an uncertain period to its advantage in terms of making acquisitions and innovating.

Analysing a company's competitive position

Top stock picks for 2021 may also be those companies that can outperform their sector peers as a result of a competitive advantage. For example, they may have a unique product, enjoy strong brand loyalty or have a lower cost base than their rivals. This can make a real difference to their profitability both in difficult economic circumstances and when a period of strong growth takes place.

Therefore, focusing on a company's competitors could be a sound move. It may highlight the strengths and weaknesses of a business that are not always obvious. They may make an impact on how successful it proves to be from an investment perspective.

Ensuring a margin of safety is obtained

As ever, the top stock picks of today could prove to be those companies that trade at a large discount to their intrinsic values. In other words, their share prices currently undervalue their long-term financial prospects. This may provide them with greater scope to deliver capital appreciation over the coming years.

Therefore, assessing a company's value, in terms of metrics such as price-to-earnings (P/E) ratio and price-to-book (P/B) ratio, on a standalone and relative basis could be a worthwhile move. It may allow an investor to determine which companies in a specific sector offer the best value for money. They may be among the top performers in 2021 and beyond, and could have the biggest positive impact on an investor's portfolio.

Motley Fool contributor Peter Stephens has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Best Shares

a pot of gold at the end of a rainbow
Retirement

Retirement wealth plan: Create $1 million with a single Australian stock

Compounding can help you retire early.

Read more »

bull market model with a bull looking at a rising chart
Opinions

By December 2026, $1,000 invested in EOS shares could be worth…

With its share price taking off and contracts piling up, EOS is shaping up as one of the most compelling…

Read more »

man in old fashioned suit and hat looking through magnifying glass
Blue Chip Shares

Is the CSL share price a generational bargain at $180?

CSL shares are currently trading near a 7-year low.

Read more »

A large transparent piggy bank contains many little pink piggy banks, indicating diversity in a share portfolio.
Best Shares

Wesfarmers shares offer one thing no other ASX 100 stock does – can it last?

This company offers a unique, key advantage for investors.

Read more »

Smiling couple looking at a phone at a bargain opportunity.
Best Shares

Trading just under $38 now, the Soul Patts share price looks like a bargain to me anywhere below $35

There's a simple way to value this quality stock.

Read more »

Paper aeroplane rising on a graph, symbolising a rising Corporate Travel Management share price.
Best Shares

The best Australian stock you've never heard of

This is a hidden gem that pays a monthly dividend.

Read more »

asx share price boosted by us investment represented by hand waving US flag across winning athlete
Best Shares

The 3 US stocks could make ASX investors very rich

These businesses are some of the best in the world...

Read more »

pieces of paper representing asx shares pegged to a line stating good, better, best
Best Shares

The only 2 ASX shares I'd hold forever

The very best stocks move with the times.

Read more »