Why the Purifloh (ASX:PO3) share price crashed to a 2-year low today

The Purifloh Ltd (ASX: PO3) share price tumbled to a near two-year low today after it announced the sudden resignation of its chairman.

The Purifloh Ltd (ASX: PO3) share price tumbled to a near two-year low today after it announced the sudden resignation of its chairman.

Shares in the water and air purification technology developer crashed 15.3% to $1.61 in the last hour of trade.

In contrast, the All Ordinaries (Index:^AORD) (ASX:XAO) and the S&P/ASX 200 Index (Index:^AXJO) are trading around breakeven.

falling asx share price represented by child looking shocked at computer screen

Image source: Getty Images

Purifloh share price rocked by sudden exit

Companies that are involved in decontamination should be well regarded during the COVID-19 pandemic. But investors got spooked when PuriflOH's chairman Bill Parfet resigned with immediate effect.

"It has been an honour to lead Purifloh over the past 12 months though I now wish to spend more time in retirement with my family," said Mr Parfet.

"I depart with nothing but good wishes and best regards for the Company, my fellow Board Members and the management team. 

"I plan to continue to support them as best I can through continuing with my shareholding and offering guidance where requested."

Can't de-sanitise bad news

Investors haven't taken the news well despite Mr Parfet's explanation. The sudden and immediate resignation of any key executive tends to trigger a share sell-off. Shareholders are selling first and asking questions later.

Management tried to cushion the fall in the PuriflOH share price by stating that Mr Parfet doesn't intend to sell his shares in the company.

Mr Parfet will be replaced by Carl Le Souef, who controls Dilato Holdings Pty Ltd. Dilato is a major shareholder in PuriflOH.

PuriflOH's new chairman

"All shareholders owe a debt of gratitude towards Bill for his investment in PuriflOH, together with his efforts on behalf of the Company," said Mr Le Souef.

"We thank Bill for his support and leadership and wish him the very best in his retirement.

"We plan to release a detailed update of activities in the near future."

Already in strife

One can't rule out a cap raise. The company holds around $2.4 million in the bank, which management stated in its 4C is enough to last it for a little over two quarters.

Our share market operator ASX Ltd (ASX: ASX) suspended PuriflOH at the start of August after it submitted an incomplete 4C, or quarterly cash flow report.

Talk about a bad look!

Little wonder investors are jittery to any bad news.

Motley Fool contributor Brendon Lau has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on 52-Week Lows

Man and woman sitting at table with the man looking a bit puzzled at his laptop.
52-Week Lows

3 ASX shares trading at 52-week lows that could be outstanding value plays 

These stocks could be too cheap to ignore.

Read more »

A distressed young woman reads bad news on her smartphone while standing in a modern indoor setting.
52-Week Lows

Down 40%: Why I'd buy this ASX 200 share before sentiment improves

I look at why the latest AI developments have not changed my positive view of this ASX share.

Read more »

An ASX 200 market analyst holds his hand to his chin and looks closely at his computer screens watching share price movements
52-Week Lows

Fortescue shares just hit a 52-week low. Could $16 be next?

Fortescue shares are down 25% this year. Is the bottom close?

Read more »

Stressed businessman sits in panic amid digital stock market financial background.
52-Week Lows

JB Hi-Fi, GPT Group, Charter Hall shares hit 52-week low: Is there any chance of a rebound?

The stocks have fallen further into the red on Thursday.

Read more »

A man talking on his mobile phone looks uncertain.
52-Week Lows

Telstra shares hit fresh 52-week low: What's next for the ASX 200 telco stock?

Telstra shares fell further into the red on Thursday.

Read more »

A man with his back to the camera holds his hands to his head as he looks to a jagged red line trending sharply downward.
52-Week Lows

IDP shares crash 24% to historic low on Thursday: What happened?

And find out what brokers tip for the global education services company’s shares next.

Read more »

A young woman lifts her red glasses with one hand as she takes a closer look at news.
52-Week Lows

2 ASX shares near 52-week lows I'd buy today

Amid share price pain, I think these businesses are great buys!

Read more »

A woman draws on a clear screen a graph that shows a falling horizontal line.
52-Week Lows

2 ASX shares near 52-week lows I'd buy today

I think these businesses are significantly undervalued!

Read more »