The Shekel Brainweigh Ltd (ASX: SBW) share price burst through a falling market on Wednesday with a rise of 45.45%. This company is an advanced weighing company which has integrated artificial intelligence into its products. In addition, it has a market cap of $44.48 million and looks set to grow quickly.
There is a massive difference between the spark of invention and the process of innovation. Specifically, this is what has attracted me to this company. It is doing the very hard work of innovation to improve a developing niche. The company has two verticals, the Shekel Scales and Retail Innovation. In the retail innovation sector is the company's flagship development technology, the micro-market project, 'Capsule'.
The company is in an advanced stage in a pilot for this product, and investors are expecting to hear positive news after a halt to trading on Wednesday.
The Shekel Brainweigh difference
Something happened while we were in COVID-19 lockdown that changed everything. Yet, we all took it in our stride. Physical money basically disappeared. Sure, some places still accept it, but contact-less shopping appears inevitable.
Shekel Brainweigh has a range of products designed for the contact-less shopping world. First, AI-enabled smart retail bays for grab-and-go service. The bays provide retail insights for shop owners, minimise out-of-stock, and control stock quantities to manage inventory.
Second, the companies smart vending machines. Specifically, these include real time sales, inventory status, and automated replenishment plans. Moreover, the company has filled its first order for a minimum of 1200 machines.
Third, in the retail innovation area is the walk-in, walk-out Capsule micro market, a truly innovative product. It boasts flawless identification and tracking, payment without checkout, is available 24/7, and is autonomous. Lastly, it uses product aware shelves, providing it with inventory management capabilities.
The core business
The company sells "best in class" weighing technology to the retail and healthcare sectors globally. In healthcare, this includes special care scales, baby and neo-natal scales, as well as a line of products in incubators and warmers for premature babies. In retail, it sells self-checkout technology for blue-chip OEMs
Foolish Takeaway
Shekel Brainweigh is a disruptive technology company, wrapped in a successful precision instruments manufacturer. Among other things, the company is vying for its share of the 32,000 micro markets locations it believes will exist in the US alone by 2022.
It is not the only company in either of these sectors. Nevertheless, the technology is a big differentiator. It also appears to have a good grasp on how to bring these technologies to a global market.
