Why the Afterpay share price fell a further 10% today

The Afterpay Touch Group Ltd (ASX:APT) share price has sunk a further 10% this morning amid concerns that Visa is going to hurt its business model…

a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Afterpay Touch Group Ltd (ASX: APT) share price has continued its slide on Monday morning and fell as much as 10% in early trade.

This follows a 12% decline in the payment company's share price during the last hour of trade on Friday.

What has happened?

On Friday the Afterpay Touch share price came under pressure after payments giant Visa announced the start of a pilot program that will allow participating issuers and merchants to offer their customers an instalment payment option at the checkout by using a Visa card.

This appears to have sparked fears amongst investors that Visa might cut out Afterpay as a middleman and make its business model defunct.

Due to the significant decline in its shares on Friday afternoon, the Australian stock exchange sent the company an ASX Price Query request. As the name implies, this requests an explanation for why a company's share price has made a large move.

This morning the company responded to the Australian stock exchange's request.

Afterpay Touch's response.

Afterpay Touch advised that it was not aware of any information that could explain the recent trading in its securities.

The Australian stock exchange operator then asked Afterpay Touch if the decline could have been caused by reports that Visa is launching its aforementioned pilot program.

It responded: "Media reporting may have influenced the recent trading in APT securities however APT is unable to confirm that the change in price or increase in volume was specifically related to this factor. There are many factors which may influence the intraday price and trading volume of listed securities. We note that other ASX listed companies operating in this sector (including Zip Co (ASX: Z1P) and Splitit Payments (ASX: SPT)) also experienced similar movements in share price over the same period."

After which, it ended the matter by confirming that it is in compliance with listing rules. For now, with the company giving little away, investors will have to decide for themselves whether the Visa development is a threat or not.

James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of ZIPCOLTD FPO. The Motley Fool Australia owns shares of AFTERPAY T FPO. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Fallers

A young man clasps his hand to his head with his eyes closed and a pained expression on his face as he clasps a laptop computer in front of him, seemingly learning of bad news or a poor investment.
Share Fallers

Why Chalice Mining, Cleanaway, Kogan, and Perpetual shares are sinking today

These ASX shares are having a tough time on Wednesday. But why?

Read more »

man grimaces next to falling stock graph
Share Fallers

Why did this ASX 100 stock just crash 11%?

Cleanaway shares have been on a crazy roller-coaster over the past 24 hours.

Read more »

A woman with a sad face looks to be receiving bad news on her phone as she holds it in her hands and looks down at it.
Share Fallers

Why Brambles, Lifestyle Communities, Northern Star, and Select Harvests shares are sinking

These shares are having a tough session. But why?

Read more »

A man sits in despair at his computer with his hands either side of his head, staring into the screen with a pained and anguished look on his face, in a home office setting.
Share Fallers

Why Cettire, DroneShield, St Barbara, and Star shares are dropping today

These ASX shares are having a tough time on Monday. But why?

Read more »

Woman in dress sitting in chair looking depressed
Consumer Staples & Discretionary Shares

Cettire share price plunges 6% after major investor pulls the plug

A 'red flag' triggered this investment company to sell out completely.

Read more »

A skydiving man in a jester hat and carrying a burger and sauce, pokes out his tongue at the camera, indicating all is not lost when you're falling.
Technology Shares

Why is the Droneshield share price crashing 19% on Monday?

Investors are sending shares in Droneshield down 19% in morning trade.

Read more »

A male investor wearing a blue shirt looks off to the side with a miffed look on his face as the share price declines.
Share Fallers

Why COG, Karoon Energy, Netwealth, and Pilbara Minerals shares are dropping today

These ASX shares are ending the week deep in the red. But why?

Read more »

A woman with a sad face looks to be receiving bad news on her phone as she holds it in her hands and looks down at it.
Share Fallers

Why Evolution Mining, Karoon Energy, ResMed, and Sayona Mining shares are dropping today

These ASX shares are having a tough session. But why?

Read more »