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3 things to look for this at this week’s Apple product launch event

On Wednesday, Apple  will host a “Special Event” in the Steve Jobs Theater at its new campus in Cupertino. During the event, the tech giant is expected to unveil its latest version of the iPhone, along with other new products.

The stakes are high going into the event. Since Apple’s iPhone X unveiling last year, the Apple share price has surged 35% as trailing-12-month revenue and earnings per share soared. Can a new suite of products help Apple keep impressing?

When Apple executives take the stage on Wednesday, here are three things for investors to look for.


The main announcement on Wednesday will likely be the company’s annual unveiling of its latest iPhone models.

At the event, Apple is expected to show off three new iPhone models: an upgraded version of Apple’s current 5.8-inch iPhone X, a larger version of the iPhone X with a 6.5-inch display, and a lower-cost version of the iPhone X with a 6.1-inch LCD screen (the other two iPhones are expected to have OLED displays).

iPhones are obviously key to Apple’s business. In the company’s most recent quarter, iPhones accounted for $US29.9 billion of Apple’s $US53.3 billion of revenue during the period. In addition, iPhone revenue rose rapidly during the period, rising 20% year over year.


Rumours suggest Apple is ready to capitalise on the strong momentum it is seeing in wearables, with new versions of its Apple Watch and possibly AirPods, too.

Accounted for in Apple’s “other products” segment, fast-rising sales of Apple Watch and AirPods helped the segment’s revenue rise 37% year over year in the fiscal third quarter.

To replace its previous Apple Watch, Apple is expected to launch an Apple Watch Series 4, which is rumoured to have a slightly wider screen thanks to narrower bezels.

Though there hasn’t been as much buzz for the potential unveiling of new versions of Apple’s popular AirPods as there has been for an Apple Watch Series 4, new AirPods are certainly possible. When new versions of AirPods are released, they’re rumoured to be water resistant and boast “Hey, Siri” voice assistant activation.


Beyond potential product announcements at Apple’s event this week, investors should also keep an eye out for new or enhanced services.

Services has become Apple’s second-largest segment (behind iPhone), accounting for 18% of revenue in fiscal Q3 — up from 16% of revenue in the year-ago quarter. With fiscal third-quarter services revenue up 31% year over year, the segment is critical to Apple’s growth story.

It’s not clear whether Apple will have any updates relevant to its services business on Wednesday, but the segment’s growing importance to the company’s overall business makes it a narrative worth watching.

Apple’s event begins at 3 am AEST on the morning of Thursday September 12. For the early birds and Apple fanatics, a live stream of the event will be available on Apple’s website.


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Bruce Jackson is the founder of The Capital Club. This article was originally written by Daniel Sparks and published here. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and recommends Apple. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has the following options: long January 2020 $150 calls on Apple and short January 2020 $155 calls on Apple. The Motley Fool Australia has recommended Apple. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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