My essential checklist on how to interpret companies' profit reports

With so many companies reporting how should an investor interpret their profit reports?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

a woman

August is a busy time of the year for stock market investors. This is because August 31 is the deadline for most publicly listed companies on the ASX to release their full-year financial results.

Due to this deadline, retail investors are bombarded with "market-sensitive announcements" through their brokerage platform, from companies that they are invested in.

This can be an exciting but also stressful period for investors. For example blue-chip favourites like Woodside Petroleum Limited (ASX: WPL), Insurance Australia Group Ltd (ASX: IAG) and Commonwealth Bank of Australia (ASX: CBA) reported recently.

While institutions have the luxury of employees who's full-time job is to pour through the pages of information issued by companies, retail investors, who may work a full-time job, do not have this luxury.

If you are a busy, time-constrained retail investor, then have no fear.

As we approach the second half of August, where the majority of companies will report, you can still stay on top of your investments. Below I've put together a quick checklist that in 15-20 mins that will cut through all the noise in the company reports and focus on what's really important:

1. Did they beat or miss management guidance/consensus earnings?

  • Most retail investors won't have access to what is known in the industry as "consensus earnings estimates". This is when you pay for a service that combines the "sell-side" analyst coverage of companies, to produce an average earnings prediction for the upcoming result. If however, you do have access to a service like this, make sure you jot down the consensus earnings estimates for the companies in your portfolio before they report.
  • Most retail investors won't have an expensive subscription to sell-side analyst coverage, and will have to rely on management guidance as a proxy for consensus earnings. In the lead up to your company's results, make sure you look back on previous market updates to get the latest management earnings guidance. Management usually give guidance on important metrics such as revenue, net profit after tax (NPAT), earnings per share (EPS), earnings before interest depreciation and amortisation (EBITDA) etc.
  • Once the company you are interested in releases its report, compare the actual numbers to the ones management guided for or the consensus estimates. This will give you an instant read on the performance of the company. Usually an "earnings beat" is followed by an increasing share price and an "earnings miss" a falling share price. This is not an exact science though.

2. If they missed, why?

  • Time to dive a bit deeper into the report. Look for explanations from management as to why they did not deliver on the guided numbers. Here you should be analysing management's justification and trying to put the company into one of two baskets:

1. It missed due to deteriorating structural/long-term conditions of the business or the industry it operates in.

· If this is the case it is usually best to sell your shares because the value of the firm is likely to continue to decrease with time.

2. It missed due to short-term factors that do not have a long-term effect on the value of the firm.

· Examples for this basket are contract-timing issues, one-off regulation or weather events, increased investment due to strong growth opportunities etc.

· This is the basket that can provide some excellent buying opportunities for the long-term focused investor. Many share prices will fall after a short-term earnings miss, as institutional money that has a short-term mandate, flows out of the company.

3. Forward outlook statements

  • Sometimes a company will give some quantitative insight on how the first few months of trading in the new financial year have been going by releasing some key financial metrics. Other times it might be just a short qualitative description of trading conditions.
  • If you have followed the company for a while you may have an idea on management's tendency to be either conservative or overly optimistic. Keep this in mind.
  • Pay close attention to any outlook statements, the underlying tone, and management's track record of delivering on guidance. This may provide important hints on the future performance of the company and a good investment depends more on the future financial returns of the company than the past.

Motley Fool contributor Jacob Ballard owns shares of Woodside Petroleum Ltd. The Motley Fool Australia owns shares of Insurance Australia Group Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Market News

Three people in a corporate office pour over a tablet, ready to invest.
Broker Notes

Brokers name 3 ASX shares to buy right now

Here's why brokers are feeling bullish about these three shares this week.

Read more »

Person with thumbs down and a red sad face poster covering their face.
Broker Notes

6 ASX 200 shares downgraded by the experts this week

Brokers have reduced their ratings on six ASX 200 shares, including PLS Group and Westpac this week.

Read more »

Disappointed man with his head on his hand looking at a falling share price his a laptop.
Share Fallers

Why Dateline Resourcs, Northern Star, Rox Resources, and Wesfarmers shares are dropping today

These shares are ending the week in the red. But why?

Read more »

Woman leaping in the air and standing out from her friends who are watching.
Share Gainers

3 ASX 200 stocks leaping higher in this week's slumping market

Investors sent these three ASX 200 stocks rocketing 24% to 28% in this week’s sliding market. But why?

Read more »

A young woman holding her phone smiles broadly and looks excited, after receiving good news.
Share Gainers

Why Eden Innovation, Elsight, Paladin Energy, and Zip shares are racing higher today

These shares are ending the week on a high. But why?

Read more »

Sell buy and hold on a digital screen with a man pointing at the sell square.
Broker Notes

Should you buy Wesfarmers shares amid rising profits and revenues?

A leading analyst offers his outlook for Wesfarmers shares.

Read more »

A man sits in deep thought with a pen held to his lips as he ponders his computer screen with a laptop open next to him on his desk in a home office environment.
Broker Notes

Buy, hold, sell: Evolution Mining, Netwealth, and Nufarm shares

What is Morgans saying about these popular shares? Let's dig deeper into things.

Read more »

Surprised child reading all about ASX 200 shares in a newspaper.
Share Market News

Why Paladin Energy, Alcoa and Zip shares are making headlines on Friday

Paladin Energy, Alcoa, and Zip shares are grabbing ASX investor interest on Friday. But why?

Read more »