Here’s the real story of earnings season

There’s nothing better than a little drama. Ask the people at the hugely popular Married At First Sight, Nine’s smash hit reality TV show.

Ask the Kardashians (no, me either, but I know the name, and they seem popular). Remember back to the tribulations of Britney Spears, Paris Hilton and, well, Barnaby Joyce.

It’s compelling viewing. Absorbing reading. And a nice little escape from reality. Harmless fun, really.

Until it’s not.

Now, I’m not lecturing anyone, here. I’ve clicked on my share of salacious headlines and compelling stories. Maybe more than my share…

And there’s been plenty in the way of corporate soap opera in the business pages recently, too. 

Solly Lew and Myer.

The rise, and rise and sharp, sudden fall of GetSwift.

The questions about Big Un. And Buddy Platform.

Don’t get me wrong: these are legitimate stories. But they’re not  the  story.

During the same week people have been watching those slow-motion car crashes, the ASX profit reporting season rolled on.

While people were focussed on the tribulations of a would-be tech excitement machine, Flight Centre’s shares jumped 10% on stunning results. Webjet was up more than 12%.

As the ‘will they or won’t they’ play-by-play was unfolding around GetSwift, shares of software company Altium jumped 27% in a single day.  A2 Milk rose by almost 30% .

Kogan jumped 19%.

Real businesses, real profits. Real prospects.

Real stories.

But there are two problems: 

First, one day ‘events’ like that don’t keep our attention for long.

And two, we’re naturally drawn to car crashes over good news stories. We just can’t look away.

But we must.

If the GetSwift story is your guilty pleasure, then it’s probably better than the trashy celebrity news, in part because there might be some lessons you can learn, that’ll help you invest better.

And that’s fine.

But just don’t let it distract you from the real news. The companies that are being more relevant to more customers. Growing their businesses. Creating real solutions.

And creating real value… for customers, for staff, for suppliers and for shareholders.

Those are the stories that deserve your attention — both because they’re success stories in their own right, and because they’re creating more value for shareholders.

They’re the sorts of companies you want to spend your time learning about.

OUR #1 dividend pick to grow your wealth over the new financial year is revealed for FREE here!

Financial year 2018 is here and The Motley Fool’s dividend detective Andrew Page has revealed his must buy dividend share to grow your wealth in 2018.

You might not know this market leader's name, but it's rapidly expanding into a highly profitable niche market here in Australia. Even better, the shares boast a strong, fully franked dividend that should balloon in the years to come. In other words, we're looking at the holy grail of incredible long-term growth potential AND income you can watch accruing in your account in real time!

Simply click here to grab your FREE copy of this up-to-the-minute research report on our #1 dividend share recommendation now.

Two New Stock Picks Every Month!

Not to alarm you, but you’re about to miss a very important event! Chief Investment Advisor Scott Phillips and his team at Motley Fool Share Advisor are about to reveal their latest official stock recommendation. The premium “buy alert” will be unveiled to members and you can be among the first to act on the tip.

Don’t let this opportunity pass you by – this is your chance to get in early!

Simply enter your email now to find out how you can get instant access.

By clicking this button, you agree to our Terms of Service and Privacy Policy. We will use your email address only to keep you informed about updates to our website and about other products and services we think might interest you. You can unsubscribe from Take Stock at anytime. Please refer to our Financial Services Guide (FSG) for more information.