There was a time — or at least I like to think there was — when the public relations spinners were kept away from ASX-listed companies when it came to shareholder communications.
You're probably right — I'm likely dreaming.
They're everywhere, and we're collectively poorer for it. There are some good spinners, but many go too far… even as far as the company itself. Let me, with tongue somewhat in cheek, count the ways:
Adding 'International' to your name
If you're truly international, you don't have to tell people. If you feel the need to tell people, you might be trying a little too hard. Step forward Cash Converters International Ltd (ASX:CCV) — which I own, unfortunately — and Catapult Group International Ltd (ASX:CAT).
Putting a number in your ASX code
Yes, yes, you're cool. And funky. And possibly hip. But spare me from companies that put numbers in their tickers. 1-Page Ltd (ASX:1PG), Shark Mitigation Systems Ltd (ASX:SM8), Crowd Mobile Ltd (ASX:CM8), I'm looking at you.
Of course there are exceptions to the rule. But invest carefully. You might even consider boring, staid — but profitable — dividend shares!
