585,000 reasons to buy Greencross Limited today

Lucky investors are being handed a second bite at the Greencross Limited (ASX:GXL) apple after its fall recently.

a woman

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How many times have you told yourself 'I should have bought that share back when it was at $x'? If you've been investing for almost any length of time, I know the answer is 'too many!'

That's why the recent fall in Greencross Limited (ASX: GXL) shares is such an opportunity. Not too long ago, I turned 6% of my portfolio into Greencross (ASX: GXL) shares at an average price slightly lower than yesterday's close.

Purely by chance, the market subsequently decided to re-rate the stock and little over a week later I was sitting on a 40% profit. Then Greencross' annual results came out – better than I expected – which confirmed my initial decision to buy shares.

Unfortunately at the time shares were trading around $7 each, so I couldn't buy any more as I would have liked – and I suspect many interested investors missed their shot as well.

However, the subsequent resignation and replacement of Greencross CEO Jeffrey David made the market uneasy and Greencross shares headed back to $5.32. This hands investors a rare second bite at the apple, and the company's directors have been taking full advantage, with many making purchases in recent weeks.

Greencross looks like a bargain right now for several reasons, not only because of its recent strong results but also because investors recently showed they were willing to pay up to $7 per share. With double-digit profit growth forecast again this financial year and trading on a Price to Earnings (P/E) ratio of just 15, I would not be surprised to find that today's prices are short lived.

Non-executive Chairman Stuart Bruce James clearly agrees, having recently purchased another $585,000 (100,000 shares) worth of stock, taking his total to a cool 2.07 million shares.

If that doesn't give you 585,000 reasons to invest in Greencross, I don't know what will.

Motley Fool contributor Sean O'Neill owns shares of Greencross Limited. Unless otherwise noted, the author does not have a position in any stocks mentioned by the author in the comments below. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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