Is it time to sell Westpac Banking Corp, ANZ Banking Group and Wesfarmers Ltd shares?

In my opinion, Westpac Banking Corp (ASX:WBC), Australia and New Zealand Banking Group (ASX:ANZ) and Wesfarmers Ltd (ASX:WES) are not in the buy zone.

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It's a great day to buy Australian shares…

Interest rates are down, the S&P/ASX 200 (Index: ^AXJO) (ASX: XJO) is on the rebound, and big dividend yields over 5% from reputable blue chips are easily obtainable.

However, if you are seeking to invest your hard earned cash in the market, make sure you do it right. Pay a good price for the shares and stick with them.

Here are three popular ASX blue-chip stocks which I think are not in the buy zone right now…

Westpac Banking Corp (ASX: WBC) – dividend yield: 5.5% fully franked

Westpac, Australia's second-largest bank by market capitalisation, has rebounded nicely in the wake of a Greek debt default. However, despite falling some 16% since the beginning of April, Westpac shares are not yet in the buy zone. Westpac is facing a number of headwinds in a lower global growth environment, yet its shares are richly priced. Personally, I'd rate Westpac as a hold at best.

Australia and New Zealand Banking Group (ASX: ANZ) – dividend yield: 5.4% fully franked

ANZ is the dark horse among the big banks. Its Australian, New Zealand and Asian exposure is arguably best in class among the big banks. Indeed, whilst the crown for the best big bank – historically at least – goes to Commonwealth Bank of Australia (ASX: CBA), ANZ's diversification and long-term exposure to Asia is pleasing. Despite the growth potential, however, ANZ shares are currently trading above my theoretical, or intrinsic, value estimates. I think it's a hold.

Wesfarmers Ltd (ASX: WES) – dividend yield: 4.9% fully franked

I recently opined that Wesfarmers was expensive. Indeed, the owner of Bunnings, Coles, Kmart and more, appears quite richly priced around $40 per share. I'm of the opinion that the fallout of its number one rival, Woolworths Limited (ASX: WOW), and increased competition from foreign supermarkets will continue to put pressure on margins within the Coles business. Wesfarmers is more diversified than Woolworths. It also boasts a very successful Kmart, Officeworks and Home Improvement business. The same can't be said about Woolworths – yet. Even still, investors buying today would pay a high price for a company which, in my opinion, has its back up against the wall.

A better dividend stock than Wesfarmers, ANZ and Westpac…

Motley Fool contributor Owen Raskiewicz owns shares of Woolworths Limited. Owen welcomes your feedback on Google plus (see below), LinkedIn or you can follow him on Twitter @ASXinvest. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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