Brand Finance has released its list of the world's most valuable brands.
And despite Ferrari being nominated as the world's most powerful brand, it ranks 350th in the world with a value of US$4 billion. CEO of Brand Finance, David Haigh says the Italian car maker's mix of desirability, loyalty and consumer sentiment give the company an indisputable brand power.
The top 10 most valuable brands list is dominated by tech companies, with most domiciled in the US.
So without further ado, here's the list of companies, country and their estimated brand value, in US$.
| 1 | Apple | US | $104.68 billion |
| 2 | Samsung | South Korea | $78.75 billion |
| 3 | US | $68.62 billion | |
| 4 | Microsoft | US | $62.78 billion |
| 5 | Verizon | US | $53.47 billion |
| 6 | General Electric | US | $52.53 billion |
| 7 | AT & T | US | $45.41 billion |
| 8 | Amazon | US | $45.15 billion |
| 9 | Walmart | US | $44.78 billion |
| 10 | IBM | US | $41.51 billion |
Source: Brand Finance
The top 4 have retained their positions from 2013. Big movers up include, Verizon, GE and AT&T, while Walmart, IBM and Coca-Cola all slumped. Coca-Cola came in at number 12 this year, after holding down ninth last year.
