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Online brokers winning the share trading war

The 2012 ASX Share Ownership Survey revealed that online brokers were well and truly outperforming their full-service counterparts.

In the study, investors were asked to identify more than one method of trading they have used in the last two years. Online brokers dominated the market at 65% whereas full-service stockbrokers only 2% to 31%.

Perhaps investors are realising that trading shares can be made more convenient with the safety of familiar names like Commonwealth Bank’s (ASX: CBA) Commsec, NAB’s (ASX: NAB) Nabtrade and ANZ’s (ASX: ANZ) E*Trade. All are much cheaper than a full service broker. It’s now easier than ever to get into the market and take advantage of some great investments.

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The Motley Fool’s purpose is to help the world invest, better. Click here now for your free subscription to Take Stock, The Motley Fool’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson. Motley Fool contributor Owen Raszkiewicz owns shares in ANZ.

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