Google’s growth isn’t over

Every investor would love to stumble upon the perfect stock. But will you ever really find a stock that provides everything you could possibly want?

One thing’s for sure: You’ll never discover truly great investments unless you actively look for them. Let’s discuss the ideal qualities of a perfect stock, then decide if Google (Nasdaq: GOOG) fits the bill.

The quest for perfection
Stocks that look great based on one factor may prove horrible elsewhere, making due diligence a crucial part of your investing research. The best stocks excel in many different areas, including these important factors:

  • Growth. Expanding businesses show healthy revenue growth. While past growth is no guarantee that revenue will keep rising, it’s certainly a better sign than a stagnant top line.
  • Margins. Higher sales mean nothing if a company can’t produce profits from them. Strong margins ensure that company can turn revenue into profit.
  • Balance sheet. At debt-laden companies, banks and bondholders compete with shareholders for management’s attention. Companies with strong balance sheets don’t have to worry about the distraction of debt.
  • Money-making opportunities. Return on equity helps measure how well a company is finding opportunities to turn its resources into profitable business endeavors.
  • Valuation. You can’t afford to pay too much for even the best companies. By using normalised figures, you can see how a stock’s simple earnings multiple fits into a longer-term context.
  • Dividends. For tangible proof of profits, a cheque to shareholders every three months can’t be beat. Companies with solid dividends and strong commitments to increasing payouts treat shareholders well.

With those factors in mind, let’s take a closer look at Google.


What We Want to See


Pass or Fail?

Growth 5-Year Annual Revenue Growth > 15% 26.3% Pass
1-Year Revenue Growth > 12% 29.5% Pass
Margins Gross Margin > 35% 63.2% Pass
Net Margin > 15% 25.7% Pass
Balance Sheet Debt to Equity < 50% 12.5% Pass
Current Ratio > 1.3 3.84 Pass
Opportunities Return on Equity > 15% 19.0% Pass
Valuation Normalized P/E < 20 26.31 Fail
Dividends Current Yield > 2% 0% Fail
5-Year Dividend Growth > 10% 0% Fail
Total Score 7 out of 10

Source: S&P Capital IQ. Total score = number of passes.

Since we looked at Google last year, the company has kept its seven-point score. But shareholders are impressed with the fact that the search giant’s stock has gained more than 30% in the past year.

Google has long impressed investors with its command of the search-engine market. Yet the company hasn’t stopped there. With its Android mobile operating system, the company took square aim at Apple (Nasdaq: AAPL) and the smartphone dominance of the iPhone. With Chrome, Google got itself into the Internet browser market in a major way, upending Microsoft (Nasdaq: MSFT) and Mozilla to become the browser with the highest market share.

But Google hasn’t gotten everything right. Its Google+ foray into social networking has largely fallen flat even in the face of Facebook‘s (Nasdaq: FB) bungled IPO. Moreover, the company still relies almost entirely on ad revenue for its sales, demonstrating its inability to monetise other offerings despite devoting huge amounts of resources to them.

One possible game-changer, though, is the Google Wallet electronic payments system. Although the system has been available for a year, Google is taking big steps toward boosting its presence in the marketplace, fixing privacy concerns, and improving its mobile-wallet app to broaden its availability. If Google can beat rivals like eBay‘s (Nasdaq: EBAY) PayPal and a host of financial institutions to the punch, it could reap some impressive rewards.

For Google to improve, it will need to join the growing group of tech stocks that pay dividends. With its impressive earnings, though, that shouldn’t be a major problem, and it could create even more interest in the stock.

Keep searching
No stock is a sure thing, but some stocks are a lot closer to perfect than others. By looking for the perfect stock, you’ll go a long way toward improving your investing prowess and learning how to separate out the best investments from the rest.

If you’re in the market for some high yielding ASX shares, look no further than our “Secure Your Future with 3 Rock-Solid Dividend Stocks” report. In this free report, we’ve put together our best ideas for investors who are looking for solid companies with high dividends and good growth potential. Click here now to find out the names of our three favourite income ideas. But hurry – the report is free for only a limited time.

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The Motley Fools purpose is to help the world invest, better. Take Stock is The Motley Fool’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. Click here now to request your free subscription, whilst it’s still available. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

A version of this article, written by Dan Caplinger, originally appeared on

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