Niko Waesche is a venture capitalist, entrepreneur, and author of the book Simply Seven: Seven Ways to Create a Sustainable Internet Business.
While digital music services offered by Pandora Media (NYSE: P) and Spotify have captured market share, tech giants such as Apple (Nasdaq: AAPL) and Amazon.com (Nasdaq: AMZN) continue to make a big push for the next generation of consumers. In this audio segment, Waesche analyses why discovery will be crucial for digital music services and shares some small companies in this growing field that consumers and investors should keep their eyes on.
Despite the dominance of iTunes over the past decade, Apple still faces challenges and opportunities just like any other company.
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A version of this article, written by Chris Hill, originally appeared on fool.com