Will making Terminator-style spectacles help Apple (Nasdaq: AAPL) terminate Google (Nasdaq: GOOG)? We may find out sooner than you think. According to a new patent filing, the Mac maker is investigating ways to build interactive glasses reminiscent of Google’s own highly publicised efforts.
Found by the sleuths over at TheNextWeb, the patent is titled “Peripheral treatment for head-mounted displays” and includes technology for projecting images to users via twin LCD displays. Much more like traditional glasses than the open-eye camera style espoused by Google, in other words, as suggested by this clever graphic found at Gizmodo:
But that’s nitpicking. In each case, we’re talking about wearable displays. Apple apparently sees just as much merit in this style as does Google co-founder Sergey Brin, who touted a Google Glass prototype via a skydiving publicity stunt at the recent Google I/O developer conference.
To be fair, patents don’t always represent product development reality. That may be the case here, too.
On the other hand, think about what the money flows mean. The very idea of Apple and Google investing in specs suggests there’s going to be more capital allocated to the wearable Internet, and by extension location-specific Web services such as Foursquare and Yelp (Nasdaq: YELP), whose stock has soared on continued enthusiasm for a deal that will put more of its data in the hands of iPhone users.
Through the looking glass
Would you wear enhanced reality glasses? Is the wearable Internet as big an idea as I’m suggesting? We don’t yet know the answers to these and related questions, but either way, it pays to study potential disruptions like this one since, over time, the market rewards those that lead the rebellions, much like Apple has for years.
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A version of this article, written by Tim Beyers, originally appeared on fool.com