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Video: 2 signs that Facebook is stronger than you think

The following video is part of our “Talking Stocks” series, in which Motley Fool analysts Lyons George and Isaac Pino discuss trends across the investing universe.

Weeks out from its hotly contested IPO, Facebook is still trading well below US$30 a share — and with concerns over its advertising model still dominating the public discourse, that price might not pop anytime soon. In today’s edition, Lyons and Isaac go against the grain and discuss two ways that the company investors love to hate is showing serious signs of life. In rebuttal to a Reuters report claiming that 80% of users are impervious to Facebook advertising, the social giant’s management team has come out with a comScore report suggesting that its ads produce up to 300% in return on investment for its clients. Toss in an aggressive new real-time bidding exchange borrowed straight out of the Google playbook, and suddenly that path to profitability doesn’t seem so far-fetched for Facebook — or its investors.

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The Motley Fools purpose is to help the world invest, better. Take Stock is The Motley Fool’s free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. Click here now to request your free subscription, whilst it’s still available. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

A version of this article, written by Lyons George, originally appeared on fool.com

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