The following video is part of our “Motley Fool Conversations” series, in which analyst John Reeves and advisor David Meier discuss topics across the investing world.
John and David recently read a fascinating piece that argued that Starbucks is becoming a tech company. It’s been pursuing a mobile payments strategy and has embraced social networking. Ultimately, it’s all about data, and those companies that “get it” will outperform their peers over the long term. John and David think Starbucks is very far ahead of its competitors in developing a digital strategy, and they feel it’s a very attractive investing idea at the moment.
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A version of this article, written by John Reeves & David Meier, originally appeared on fool.com