The following video is part of our “Motley Fool Conversations” series, in which technology and media editor/analyst Andrew Tonner and technology editor/analyst Brenton Flynn discuss topics across the investing world.
No company comes close to Google‘s dominance in the hugely important online advertising market, and many have tried to knock Big G off its perch. However, one massive market still exists where Google has yet to make its presence felt — local advertising. Despite several attempts to date, the search powerhouse just can’t gain any traction in this market, but this could soon change. Recently, Google announced its renewed intent to surmount its previous obstacles with the help of some fancy new tools it either developed or acquired. And while all this seems fantastic on paper, can Google actually pull it off when the rubber hits the road? Especially since the space is now more crowded than ever with new entrants like Groupon and Yelp, Google will clearly need to rise above the competition to win share in this US$20 billion market.
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A version of this article, written by Andrew Tonner & Brenton Flynn, originally appeared on fool.com