Why you should pay attention to stocks bucking the trend

There are lessons to be learnt from shares that zig when others zag

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Last week marked the worst week for stocks this year and brought to the forefront the worries in Europe that investors have been sweeping under the rug for months. It's not that we didn't see the potential for a pullback coming, but it nonetheless caught many traders off guard.

The good news is that not everything went down. That isn't to say the daily list of new highs grew by any means — in fact, it's about as small a figure as I can recall in recent memory — but it does signify that there are stocks moving higher despite the widespread carnage.

Today, I want to highlight four stocks either hitting new 52-week highs or almost at new highs and demonstrate what characteristics these companies share that make them good investments in times of market weakness. I believe recognising what makes these stocks successful could help identify other companies that also share these traits.

Here are the winners:

Now we'll look at three characteristics these businesses share that makes them successful even in a down market.

High barriers to entry
One often-overlooked, but extremely important, aspect of operating a business involves how easy it is for competitors to open up shop on your turf. For all four of these companies, it's no easy task.

Wal-Mart can use its unbelievable pricing power to undercut nearly all local competitors, while Verizon, AT&TSprint, and T-Mobile hold practically the entire U.S. mobile market share in their hands. That's precisely the reason pay-as-you-go providers Leap Wireless and MetroPCS Communications (NYSE: PCS) have struggled in recent years.

As for Duke Energy, which is a utility provider, and AZZ, which manufactures products for utility companies, the cost to enter these businesses is extremely high. A high barrier to entry creates a level of comfort among investors and guarantees somewhat steady cash flow.

Necessity products
Having a product that will be in demand regardless of economic conditions is just as important to these businesses as is having high barriers to entry. In all four cases, these companies provide a product or service that will remain largely unaffected by a falling stock market.

In the case of Wal-Mart, people still need to eat and buy personal goods for themselves, regardless of the economy. With consumers still reluctant to spend much, it continues to be a primary stop for cash-strapped shoppers. Verizon offers mobile, landline, and broadband services that offer little price elasticity. In short, people will pay for these services no matter the state of the economy. AZZ helps in the process of energy generation, while Duke Energy actually powers some of America's households.

Food, personal goods, phone service and energy generation — consumer staples are a fantastic safety net in times of weakness.

Strong dividend
In times of market weakness, investors often flock to companies that pay out handsome dividend yields. Yes, the allure is the yield, but often the underlying draw of those stocks is the strong cash flow that fuels that yield. These four stocks also perfectly fit this criterion.

Wal-Mart has raised its dividend for 38 consecutive years and produced US$10.7 billion in free cash flow in fiscal 2012. Verizon has had only seven consecutive annual dividend increases, but with a nearly 5% yield and having produced US$13.5 billion in free cash flow in fiscal 2011, few shareholders are complaining. Duke Energy has also raised its dividend for seven years running and currently yields 4.7%. Finally, AZZ, albeit considerably smaller than its peers, pays out nearly 2% thanks to continuously strong cash flow.

Investigate the market
Having these three characteristics isn't a foolproof success formula, but it's a great start when looking for compelling buys in a weak market. Use the clues that the market is giving you and search for other companies that share these traits, and you may just have found the next stock that'll buck the market trend and hit a new high.

Using these examples can give us a nice template to look for great Australian businesses.

If you're in the market for some high yielding ASX shares, look no further than our "Secure Your Future with 3 Rock-Solid Dividend Stocks" report. In this free report, we've put together our best ideas for investors who are looking for solid companies with high dividends and good growth potential. Click here now to find out the names of our three favourite income ideas. But hurry – the report is free for only a limited time.

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The Motley Fool's purpose is to help the world invest, better. Take Stock is The Motley Fool's free investing newsletter. Packed with stock ideas and investing advice, it is essential reading for anyone looking to build and grow their wealth in the years ahead. Click here now to request your free subscription, whilst it's still available. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

A version of this article, written by Sean Williams, originally appeared on fool.com

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