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Melissa Maddison

Melissa Maddison is an experienced writer and content strategist who writes and shapes news articles, research-driven content and strategic communications across sectors where credibility and trust are paramount. She has extensive experience writing about and a personal interest in finance, technology and investing.

Recent Articles

Businessman studying a high technology holographic stock market chart.
Dividend Investing

3 reliable ASX dividend shares for set-and-forget investing

| Melissa Maddison

Build a solid portfolio with these steady ASX dividend shares.

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A man rests his chin in his hands, pondering what is the answer?
How to invest

6 rules for set-and-forget investing to fund your retirement goals

| Melissa Maddison

Ask yourself these questions to build a direct stock set-and-forget portfolio.

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View of a mining or construction worker through giant metal pipes.
Resources Shares

Woodside vs Santos: Which ASX energy stock is the best fit for your portfolio?

| Melissa Maddison

Rising oil prices may lift all energy stocks, but investment profiles differ.

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Man with his hand on his face reading a letter with bad news in it.
How to invest

How to assess company debt as a new ASX share investor

| Melissa Maddison

Debt isn't always a bad thing. It's how it is used that matters.

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Woman looking at prices for televisions in an electronics store.
Retail Shares

JB Hi-Fi vs. Harvey Norman: Which is the better retail buy?

| Melissa Maddison

A tale of two retail stocks in a challenging climate.

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Research, collaboration and doctors working digital tablet, analysis and discussion of innovation cancer treatment. Healthcare, teamwork and planning by experts sharing idea and strategy for surgery.
Healthcare Shares

These ASX healthcare stocks are set to thrive as the population ages

| Melissa Maddison

A powerful demographic tailwind, but can they execute?

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A man holding a mobile phone walks past some buildings
Communication Shares

Aussie Broadband vs Telstra: Which telco stock deserves your dollar?

| Melissa Maddison

Two quality stocks, different investment propositions.

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Australian notes and coins mixed together.
Cheap Shares

3 quality ASX stocks under $1 a share

| Melissa Maddison

Small change, big potential?

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How to invest

Diversification: Why earnings geography matters more than company location

| Melissa Maddison

Build a diversified portfolio without leaving the ASX.

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Paper aeroplane rising on a graph, symbolising a rising Corporate Travel Management share price.
Transport Shares

Planes, trains and automobiles: Which of these ASX transport stocks has fuel in the tank?

| Melissa Maddison

Strong movers emerging in the transport mix.

Read more »

Image of a shopping centre.
Retail Shares

JB Hi-Fi vs. Wesfarmers: Which retail stock deserves a place in your portfolio?

| Melissa Maddison

A close contest between retail powerhouses.

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Animation of blue and yellow cars with arrows at the top symbolising automotive share price.
Communication Shares

Why I am still bullish on CAR Group

| Melissa Maddison

Generative AI threatens, but CAR Group has the track record to respond.

Read more »

A young woman sitting in a classroom smiles as she ponders lessons learned.
Cheap Shares

School's in: Are these ASX education shares making the grade?

| Melissa Maddison

Market shifts put ASX education plays to the test.

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A blue globe outlined against a black background.
Technology Shares

ASX tech mid-cap stocks to watch this earnings season

| Melissa Maddison

These tech mid-caps are primed for growth in 2026.

Read more »

A female CSL investor looking happy holds a big fan of Australian cash notes in her hand representing strong dividends being paid to her
Cheap Shares

5 ASX stocks that are still good value at over $100 a share

| Melissa Maddison

Is it time to get in on these premium stocks?

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A smiling woman at a hardware shop selects paint colours from a wall display.
Retail Shares

3 ASX stocks poised to ride Australia's renovation wave

| Melissa Maddison

A continuing renovation boom could supercharge growth for these ASX stocks.

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Graceful hands of professional make-up master, with the blue manicure on the nails, is painting in the red colour lips of splendid young woman.
Retail Shares

From viral hit to margin threat: Is inventory a growing risk for Adore Beauty?

| Melissa Maddison

Viral demand is reshaping beauty retail and raising new questions for investors.

Read more »

Portrait of a boy with the map of the world painted on his face.
How to invest

3 ASX stocks with global revenue to diversify your portfolio

| Melissa Maddison

Boost your global exposure without leaving the ASX.

Read more »

a woman checks her mobile phone against the background of illuminated share market boards with graphs and tables.
Cheap Shares

Down 50% from recent highs: Is it time to buy these ASX stocks?

| Melissa Maddison

Is the pullback an opportunity to buy?

Read more »

A woman holds a glowing, sparking, technological representation of a planet in her hand.
Technology Shares

Buy local: 3 Australian innovations to add to your watch list

| Melissa Maddison

Looking to invest in home-grown innovation? Here are three stocks to watch as earnings season approaches.

Read more »

Sad woman in a trolley symbolising falling share price.
Retail Shares

Dressed for success or fashion fail: Is Cettire a buy right now?

| Melissa Maddison

Can Cettire return to profitability amidst challenging market conditions?

Read more »

Rede arrow on a stock market chart going down.
Technology Shares

Down 40% in 3 months: Are Life360 shares still a buy? 

| Melissa Maddison

After the Life360 share price fall, is it still a buy?

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