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So… it seems that The Motley Fool isn't about to enter the 'investment wearables' market after all.
If you read yesterday's announcement about FoolFit™ – the wearable that zaps you every time you check your portfolio – and thought, "That sounds… extreme, but also kinda unlikely?
You weren't alone.
We had dozens of emails. But no orders.
So, let's set the record straight:
There is no FoolFit™.
We are not developing a behaviour-modifying wrist zapper.
And no, you can't invest in it.
Happy April Fool's Day.
Hopefully you enjoyed the gag.
But underneath the joke is a very real truth:
Most investors check their portfolios way too often.
And the more often you look, the more likely you are to:
– React emotionally
– Chase short-term noise
– Panic during volatility
– Make decisions that hurt long-term returns
In fact, one study from Fidelity reportedly found that some of their best-performing customers were… people who forgot they even had an account.
That's not a joke – it's behavioural finance 101.
You Don't Need FoolFit™ – You Just Need a Plan
We're not going to start shocking people into being better investors (though admit it – part of you kind of wanted one).
But we are serious about helping you stay on track.
So here are some Foolish tips that actually work:
1. Automate Your Investing
Dollar-cost average, by saving religiously and investing regularly. Don't time the market. Let the market work for you.
2. Hide Your Brokerage App
Yes, I'm serious. Take your brokerage app off your home screen. Delete it entirely. Remove the website from your browser favourites.
Trust me, Woolies doesn't need you to check the share price a dozen times a day before it can sell more baked beans. And it's the latter, not the former, that creates value for investors.
3. Set a Portfolio Check Schedule
The best way to overcome psychological biases? Pre-commitment. Choose – in advance – how often you'll check your portfolio. Once a month. Once a quarter. Once a year. Choose your cadence – and stick to it.
4. Create a "Why I Invest" Reminder
Write down your goals: Financial freedom, retirement, a house deposit, security for your kids. When the market gets noisy, read that instead of checking your portfolio… again.
That's what we're here for: to help people invest better, think longer-term, and worry less.
We hope FoolFit™ made you smile.
But we also hope it made you think about the way you interact with your money.
Because you don't need to watch your wealth grow every day.
You just need to let it grow.
And if you still want to build a prototype FoolFit™ on your own time, well… we can't stop you.
But you're on your own for liability. And we'll take a cut for the name!
Before you go, though… here's something that's not a joke: I'll be hosting an hour-long YouTube Live session this Friday, April 4, at 12.30pm AEDT.
I'll be giving viewers my latest thoughts on the market (and the implications of things like US tariffs and the Australian election), how to deal with volatility, and where I'm looking for new investment opportunities.
But even better, I'm hoping you'll come along with your own questions because the second part of the event will be a Live Q&A.
I can't promise that I'll be able to answer every question – I don't know every ASX company well enough to give a considered and confident view, and I'd rather say 'I don't know' than make something up! – but no questions or topics are off-limits. I'll answer as many as I can in the hour we'll have together.
So… you know the drill by now. Just click here to be taken to the event page on YouTube, where you can set a reminder, and YouTube will give you a nudge on Friday afternoon.
(Or you can just go there directly on Friday, of course… but don't forget!)
And as a reminder… it's FREE!
Hope to see you there!
Fool on!
