Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services.
Grace is an investment writer and research contributor with hands-on experience analysing listed companies, financial results, market trends, and long-term investment opportunities.
Her work focuses on making complex financial ideas clear, practical, and engaging for everyday investors. She has a strong interest in equity markets, business fundamentals, long-term investing, and the role quality companies and exchange-traded funds (ETFs) can play in wealth creation over time.
Grace brings a detail-oriented and analytical approach to her writing, supported by her current studies in a Bachelor of Business, majoring in Economics, Finance and Trade. She also brings real-world experience from customer-focused and target-driven environments, which has helped shape her disciplined, deadline-focused approach to research and communication.
Areas of Expertise
ASX-listed companies
Global equities
ETFs
Fundamental analysis
Company earnings
Financial reports
Long-term investing
Compounding
Growth investing
Market trends
Investor education
Education
Grace is currently studying a Bachelor of Business, majoring in Economics, Finance and Trade.
Favorite Investment Quote
“Long ago, Ben Graham taught me that ‘Price is what you pay; value is what you get.”
— Warren Buffett
Published
Thirty years is an extraordinary amount of time to own an ASX share.
Think about how much the world has changed since 1996. Entire industries have been transformed, technology has changed how we live, and some of the world's biggest companies today barely existed back then.
So, if I were choosing just one ASX share to buy today and hold until 2056, I'd want to be particularly confident about its future.
After all, a lot can happen in three decades.
Image source: Getty Images
What would I look for?
Warren Buffett is famous for his patient approach to investing. Rather than constantly trading shares, he has built enormous wealth by identifying great businesses and allowing them time to grow.
I think there's plenty to learn from that approach. The longer you hold a successful ASX share, the more opportunity there is for earnings growth and compounding to work in your favour.
But choosing a business to own for 30 years requires some careful thought. I would want something with a strong competitive position, proven management, and the financial resources to keep investing in its future.
I'd also want a market opportunity that could remain substantial for decades.
That's particularly important because even today's most successful businesses can eventually struggle if their products become outdated or customers' needs change.
And I wouldn't want to rely on predicting the next technological breakthrough or consumer trend.
Ideally, I'd choose an ASX share serving a genuine need, with the potential to reach far more customers over time.
Of course, I would still review its performance periodically. A long-term investment isn't a reason to ignore problems or hold a business whose prospects have deteriorated.
But there is one ASX share that I think meets these requirements particularly well.
It already has a leading position in its industry, generates substantial profits, and has an opportunity to expand its reach.
In fact, some of the statistics surrounding its potential market are difficult to comprehend.
Here's why it would be my choice.
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