Why these battered ASX shares deserve a second look

These stocks might be bruised, but not down and out.

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After a bruising period for Australian stocks, two beaten-up ASX shares are starting to draw fresh attention from investors.

James Hardie Industries PLC (ASX: JHX) and Aristocrat Leisure Ltd (ASX: ALL) have significantly lagged broader market gains over the past year, yet their underlying businesses are anything but broken.

James Hardie's share price has tumbled 39% over 12 months, while Aristocrat Leisure has lost almost 32% in value.

For investors looking past the short term, I think both ASX shares deserve a fresh look.

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James Hardie Industries PLC (ASX: JHX)

James Hardie's share price has been volatile. Housing markets have slowed. Higher interest rates have cooled construction activity, and that's weighed heavily on expectations.

Yet the $19 billion ASX share remains a global leader in fibre cement products. It dominates key markets, especially in North America. Its products are essential, not discretionary. Replacement demand remains steady even when new construction is slow.

Pricing power is a major strength. The company has pushed through price rises to offset higher costs. Scale and brand strength support margins. Over the long term, renovation activity and urban growth remain powerful tailwinds.

Risks are clear for the ASX share. A deeper housing downturn would hurt volumes. If rates stay higher for longer, recovery could be delayed. As a result, earnings may remain under pressure in the near term.

Analyst sentiment on James Hardie has improved, but remains cautious. The stock is seen as well placed to benefit as housing conditions stabilise and interest rates eventually ease.

The expectation isn't for a sharp rebound, but for steady progress driven by strong cash flow, operating leverage and long-term demand for fibre cement products.

The average 12-month price target for the ASX share sits around $36.93, implying roughly 14% upside.

Aristocrat Leisure Ltd (ASX: ALL)

Aristocrat's share price has also pulled back sharply in the past year. Valuations for the ASX share have reset, and concerns around gaming spend and regulation have weighed on the stock.

The business itself remains high quality. Aristocrat leads the global gaming machine market. Its digital and mobile gaming portfolio adds recurring revenue, and strong intellectual property underpins long-term earnings.

Cash flow is a key strength of the ASX gaming share. The company funds growth internally. It also returns capital through dividends and buybacks. Exposure to regulated markets provides stability.

But risks remain. Regulatory scrutiny is always a factor. Gaming machine replacement cycles can slow. Digital gaming success is never guaranteed.

Aristocrat's disciplined capital management — including buybacks and debt reduction — supports earnings quality. Mergers and acquisitions optionality, and online game portfolio expansion could re-rate multiples if growth stabilises.

Investors looking for growth plus some defensive earnings might find the current price range appealing, but patience is key.

Bell Potter is bullish on the company's outlook. The broker believes the ASX share is well placed to benefit from ongoing growth in digital gaming and continued investment in regulated gaming markets globally.

It recently put a buy rating and $80.00 price target on its shares. Based on its current share price of $50.79, this implies potential upside of over 55%.

Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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