3 reasons to buy CBA shares in 2026 and one reason not to

After a recent pullback, this blue-chip stock looks more interesting. Here are three reasons it could appeal and one reason to pause.

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Commonwealth Bank of Australia (ASX: CBA) shares have started 2026 on a softer note.

Since the beginning of the year, the CBA share price has pulled back by around 8% to $147.80. That move has reopened a familiar debate for investors. Is this a buying opportunity in one of the ASX's highest-quality blue chips, or simply a reminder that even great businesses can be fully valued?

As we head through 2026, I think there are three clear reasons why CBA shares could still appeal to long-term investors. But there is also one important reason why some investors may choose not to add more.

Earnings resilience through the cycle

CBA's greatest strength remains the stability of its earnings.

The bank holds a dominant position in Australian home lending and transaction banking, supported by a vast customer base and strong brand recognition. That scale allows CBA to generate consistent profits even when economic conditions become more challenging.

While margins and credit growth can fluctuate, CBA has historically delivered strong returns on equity relative to its peers. Loan quality remains sound by historical standards, and the bank has tended to take a conservative approach to provisioning.

For investors seeking exposure to the Australian economy with a relatively defensive earnings profile, CBA continues to stand out within the banking sector.

Reliable dividends backed by a strong balance sheet

Dividends remain a central part of the CBA investment case.

Consensus estimates suggest the bank could pay dividends of around $4.80 per share in FY26. At current prices, that equates to a fully-franked dividend yield of roughly 3.2%, before franking credits.

That yield is not the highest on the ASX, but it is supported by recurring earnings, a robust capital position, and a business model that prioritises sustainability over aggressive growth. CBA's ability to continue paying dividends through different economic environments has been a key reason for its long-term appeal.

For income-focused investors who value reliability over headline yield, CBA remains a compelling option.

Quality and scale still matter in uncertain markets

CBA is rarely the best-performing stock during speculative rallies.

However, when conditions become less certain, quality and scale often reassert themselves. CBA's ongoing investment in technology, digital banking, and operational efficiency has strengthened its competitive position over time.

Those investments have helped improve customer engagement, reduce costs, and support long-term profitability. While I do not expect CBA shares to deliver outsized short-term gains, I think they remain well-positioned to compound steadily over time.

For many portfolios, that dependability plays an important role.

One reason not to buy CBA shares

Despite these positives, there is a sensible reason why some investors may choose not to add CBA shares in 2026.

Australian portfolios are often already heavily exposed to the banking sector, either through direct holdings or via broad market ETFs. Adding more CBA shares on top of existing bank exposure can increase concentration risk and reduce diversification.

Even though CBA is the highest-quality bank in my view, it is still exposed to the same macro drivers as the rest of the sector, including interest rates, housing activity, and regulatory settings. Investors who already have sufficient exposure to banks may be better served by allocating new capital to other sectors or international assets instead.

In that context, choosing not to buy more CBA shares can be a disciplined diversification decision rather than a negative view on the business itself.

Foolish Takeaway

The recent pullback in CBA shares has made the stock more interesting to revisit in 2026.

Earnings resilience, reliable dividends, and business quality remain strong reasons to consider Commonwealth Bank for long-term portfolios. However, investors should also be mindful of how much exposure they already have to the banking sector.

For some, CBA may be a high-quality addition. For others, it may already be doing enough heavy lifting within a well-diversified portfolio.

Motley Fool contributor Grace Alvino has positions in Commonwealth Bank Of Australia. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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