This is how I would build a sound ETF portfolio from scratch

Aim for broad market exposure, keep it simple and minimize costs.

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Building an ETF portfolio shouldn't feel like assembling IKEA furniture without instructions. Done right, it's simple, boring and – most importantly – effective.

Done wrong, it's a monster of overlapping funds and hot themes that fizzle out. Here's how to build a sound ETF portfolio that works hard while you get on with life.

Start with the big, boring stuff

The backbone of any ETF portfolio is broad market exposure. Think global equities, not 'AI blockchain space robotics ETF of the week'. A total world or developed markets ETF, gives you instant access to thousands of companies across countries and sectors.

Here's an example balanced DIY ETF portfolio tailored for an Australian investor with a moderate risk/return profile. A balanced portfolio typically aims for roughly 50–60 % equities (growth) and 40–50 % bonds (defensive). It's a classic mix that aims to grow your wealth over time without the wild swings of an all-equity portfolio.

It's diversification in one click and diversification is the only free lunch in investing.

Home bias: helpful, not obsessive

It's fine to tilt towards your home market for familiarity, dividends and tax efficiency. But don't go all in, and allocate say 25% of the equities to homegrown stocks.

Vanguard Australian Shares Index ETF (ASX: VAS) and BetaShares Australia 200 ETF (ASX: A200) for instance both offer a broad coverage of Australia's largest stocks.

A healthy slice of international equities, about 30%, reduces your dependence on one economy, one currency and one political mood swing. Balance is the name of the game.

An ETF such as Vanguard MSCI Index International Shares ETF (ASX: VGS) gives you broad exposure to large and mid-cap companies in developed markets outside Australia like the US, Europe, Japan.

Add bonds for ballast

Equities are the engine; bonds are the shock absorbers. They won't make headlines at dinner parties, but they reduce risk and help smooth the ride when markets wobble.

iShares Core Composite Bond ETF (ASX: IAF) does just that. It's a broad fixed-income ETF covering Australian government and corporate bonds.

A broad bond ETF can reduce volatility and give you dry powder when stocks are on sale. The closer you are to needing the money, the more bonds deserve a seat at the table.

Keep costs on a tight leash

Fees matter. A lot. ETFs shine because they're cheap, but "cheap" isn't automatic. Check management fees and avoid paying extra for fancy packaging.

Over decades, even small fee differences can mean thousands of dollars more in your pocket—not the fund manager's.

Resist the siren song of themes

Thematic ETFs are exciting. They're also often late to the party. By the time a trend has an ETF, expectations are sky-high and valuations stretched.

If you must dabble, keep it small. Your core portfolio should be sturdy, not trendy.

Rebalance, don't react

Markets move. Your portfolio drifts. Rebalancing – once or twice a year – forces you to trim what's run hot and top up what's lagging.

It's disciplined, slightly boring and surprisingly powerful. Reacting to headlines, on the other hand, is a fast track to regret.

The golden rule: keep it simple

You don't need 15 ETFs to look sophisticated. Three to five well-chosen funds can cover global shares, home market exposure and bonds. Simple portfolios are easier to stick with and sticking with a strategy beats constantly chasing the next shiny thing.

Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Vanguard Msci Index International Shares ETF. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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