Alphabet vs. Amazon: Which stock will outperform in 2026?

Amazon and Alphabet are two market leaders in cloud computing.

| More on:
AI written in blue on a digital chip.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • Alphabet was able to change investor perception in 2025, leading to huge gains in the stock.
  • Amazon has the same opportunity to do that in 2026.
  • Both stocks trade at attractive valuations.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

 

Two of the big three cloud computing companies are Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) and Amazon (NASDAQ: AMZN). While both Google Cloud and AWS (Amazon Web Services) have seen solid growth, Alphabet's stock far outpaced Amazon's in 2025, climbing nearly 60% as of this writing, versus a modest gain for Amazon.

Let's look at which stock is set to outperform in 2026. 

The case for Alphabet

Alphabet has been one of the best-performing mega-cap tech stocks in 2025, largely because it was able to flip the script from being viewed as an AI loser to perhaps having the potential to be one of the biggest AI winners. While the company turned in some strong numbers, its performance was much more about changing perceptions.

It did this largely through the advancements with its Gemini foundational large language model (LLM) and custom artificial intelligence (AI) chips. Gemini has become one of the best LLMs in the market today, and Alphabet has infused it throughout its products, including its core search business. AI-powered features, like AI Overviews, AI Mode, and Lens, have helped the company accelerate its search revenue, while its Gemini stand-alone app has also gained traction.

At the same time, its Tensor Processing Units (TPUs) have become increasingly viewed as one of the top alternative AI chips to Nvidia's graphics processing units (GPUs). These chips are in their seventh generation, and Alphabet uses them to power much of its internal workloads, giving it a huge structural cost advantage. Meanwhile, the chips are so highly regarded that Anthropic has committed to buying $21 billion worth of them next year.

As time progresses, the advantage Alphabet has of owning both top-notch AI chips and a top-tier LLM should only widen, as it creates a powerful flywheel that will make both better over time.

The case for Amazon

While Alphabet was able to change investor perceptions this year, Amazon was not. However, the company could now be in a similar spot to where Alphabet was heading into 2025.

Much of Amazon's lackluster recent performance can be tied to the growth of AWS, which trails that of Microsoft Azure and Google Cloud. However, Amazon saw AWS revenue growth accelerate to 20% last quarter, and the company said it was capacity-constrained. As such, it's boosting its capital expenditure (capex) budget to try to meet growing demand.

At the same time, the data center that it built for Anthropic, featuring its custom Trainium chips, is still ramping up. It is also in talks with OpenAI about making an investment in the company, where OpenAI would start to use some of its AI chips. The two companies already signed a $38 billion cloud computing deal, although that was to use Nvidia GPUs.

Meanwhile, Amazon's e-commerce business is really clicking. The company is seeing huge operating leverage come from its robotics and AI investments, while its high-margin sponsored ad business is growing quickly from a large base. This could be seen in its third-quarter results, as its North America revenue rose 11%, while its segment adjusted operating income soared 28%.

The verdict

Alphabet and Amazon are two of my favorite stocks heading into 2026. Both stocks are trading at attractive valuations with forward price-to-earnings ratios (P/Es) of below 30 times and solid growth prospects ahead.

GOOGL PE Ratio (Forward 1y) Chart

Data by YCharts.

I think Alphabet is going to become one of the biggest winners in AI over the long term, but for 2026, I think Amazon's stock can outperform. As AWS revenue continues to accelerate and Trainium gains some traction, Amazon can begin to shift perceptions, much like Alphabet did last year. I think that will really help power a stock that is trading well below other leading retailers like Walmart and Costco, which have forward P/Es nearing 40 times.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Geoffrey Seiler has positions in Alphabet and Amazon. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Alphabet, Amazon, Costco Wholesale, Microsoft, and Nvidia. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool Australia has recommended Alphabet, Amazon, Microsoft, and Nvidia. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on International Stock News

A woman pulls her jumper up over her face, hiding.
International Stock News

Here's how the US Magnificent Seven stocks performed in 2025

Not so magnificent: 5 of the 7 stocks underperformed the S&P 500 and Nasdaq Composite.

Read more »

the australian flag lies alongside the united states flag on a flat surface.
Share Market News

US stocks vs. ASX shares in 2025

Which market came out on top?

Read more »

A female engineer inspects a printed circuit board for an artificial intelligence (AI) microchip company.
International Stock News

Should you really invest in AI stocks in 2026? Here's what other investors are saying

Is AI headed for a bubble? Or is there still room for growth?

Read more »

Happy teen friends jumping in front of a wall.
International Stock News

4 reasons to buy Nvidia stock like there's no tomorrow

Nvidia's 2026 is shaping up to be just as good as 2025.

Read more »

Hand with AI in capital letters and AI-related digital icons.
International Stock News

2 AI stocks to buy in January and hold for 20 years

Investing in these tech leaders can help you profit from a generational opportunity.

Read more »

A woman wearing a black and white striped t-shirt looks to the sky with her hand to her chin contemplating buying ASX shares today as the market rebounds
International Stock News

Where will Nvidia stock be in 1 year?

It's starting to head down. Is that a worrisome trend?

Read more »

Woman and man calculating a dividend yield.
International Stock News

Berkshire is selling Apple stock and buying this other magnificent artificial intelligence (AI) stock instead

Berkshire Hathaway has been selling Apple stock throughout the artificial intelligence (AI) revolution.

Read more »

Hand with AI in capital letters and AI-related digital icons.
International Stock News

2 no-brainer AI stocks to buy hand over fist for 2026

These two stocks are great additions to any growth portfolio.

Read more »