Why this ASX 200 blue chip stock could outperform CBA

Analysts think this blue chip is a better buy than CBA.

| More on:
Two brokers analysing stocks.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • Strong first quarter growth in life sales and solid capitalisation make this ASX 200 blue chip an attractive investment option.
  • Potential regulatory changes could positively impact its financial outlook by reducing annuity liabilities and required capital.
  • Analysts forecast a 15.5% potential upside and a 19% total return, supported by favourable regulatory benefits and growth opportunities.

Commonwealth Bank of Australia (ASX: CBA) shares are a popular option for blue chip investors.

But given how expensive the big four bank's shares are following strong gains in recent years, the upside from here could be very limited.

Instead, investors might get better returns from the ASX 200 blue chip stock in this article.

Which ASX 200 blue chip stock?

The stock we are going to look at today is annuities company Challenger Ltd (ASX: CGF).

Its shares may be close to a 52-week high, but the team at Bell Potter doesn't believe it is too late to invest. Especially given the release of a strong first quarter update. It said:

The quarterly updates, cover life new business sales, FUM flows and capital, adequacy. Life sales were up 4% year-on-year, helped by lifetime annuities and institutional fixed term annuities. Funds management FUM was weaker, down 3% for the quarter, with $2.3bn of positive market moves offset by $4.9bn in outflows. Challenger Life is strongly capitalised with a PCA ratio of 1.58 times.

Outside this, Bell Potter highlights that potential changes to rules from APRA could be a big positive for Challenger in the near term.

We discuss the illiquidity premium, noting the restrictiveness of the current rules, and consider some of the proposals being considered by APRA. We expect the new standard will allow a higher discount rate and will be more representative of the assets held – including longer dated corporate bonds and a wider range of issuers. The benefit should lead to a reduction in CGF's annuity liabilities (c$16bn at FY25) and could lead to a reduction to the $2.8bn of required capital, particularly asset charges (c$2bn) and stress scenarios (c$0.5bn).

Potential double-digit returns

According to the note, the broker has retained its buy rating on the ASX 200 blue chip stock with an improved price target of $10.25 (from $9.50).

Based on its current share price of $8.87, this implies potential upside of 15.5% over the next 12 months.

In addition, the broker is forecasting a fully franked dividend yield of 3.5%. This boosts the total potential return to 19%.

Commenting on its recommendation, Bell Potter said:

The medium term buy case is supported by both the freeing of capital from the APRA proposals and growth opportunities as Retiring Australians are offered advice and products to achieve an optimal retirement income. A small increase in the take up of annuities, with more favourable capital rules could dramatically increase the long-term growth of CGF. We expect positive news flow before the year-end. Despite a slightly mixed Q1, we increase our Target Price to $10.25/sh and maintain our BUY recommendation.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Challenger. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Blue Chip Shares

A man and woman sit next to each other looking at each other and feeling excited and surprised after reading good news about their shares on a laptop.
Blue Chip Shares

3 Australian shares with bullish catalysts heading into 2026

Not all ASX shares are equal in 2026. These three have catalysts that could move the needle.

Read more »

Cheerful boyfriend showing mobile phone to girlfriend in dining room. They are spending leisure time together at home and planning their financial future.
Blue Chip Shares

Where to invest $10,000 into ASX 200 shares in January 2026

Brokers think these shares are top picks for investors next month.

Read more »

A young well-dressed couple at a luxury resort celebrate successful life choices.
Blue Chip Shares

2 ASX giants to buy and hold for the next 20 years

Looking for the best shares to buy and hold? Here are two blue chips to consider.

Read more »

A man with his back to the camera holds his hands to his head as he looks to a jagged red line trending sharply downward representing the ASX tech share sell-off today
Blue Chip Shares

The ASX blue chip shares I'd buy during the next correction

In the share market, it can pay to hope for the best but prepare for the worst.

Read more »

Buy, hold, and sell ratings written on signs on a wooden pole.
Blue Chip Shares

Is now the time to buy Wesfarmers shares?

Wesfarmers shares have traded sideways recently. Is this a buying opportunity or simply fair value?

Read more »

A group of six young people doing the limbo on a beach, indicating oversold shares that can not go any lower.
Share Fallers

Down over 40% this year, could these 3 ASX shares bounce back in 2026?

After a brutal 2025, these 3 ASX shares have been heavily sold off and could be worth watching for a…

Read more »

Excited couple celebrating success while looking at smartphone.
Blue Chip Shares

3 no-brainer ASX 200 shares to buy with $5,000

You don't need a brain to see that these shares could be quality investments.

Read more »

Three young people lie in the surf on a beach wearing santa hats.
Blue Chip Shares

BHP, Macquarie, and Westpac: Naughty or nice? 3 popular ASX shares examined

Let's see if these blue chips made their shareholders smile in 2025.

Read more »