Brisbane Broncos Ltd (ASX: BBL) shares have surged more than 50% following the team's win in the National Rugby League Grand Final on Sunday.
The Broncos are unusual for an Australian sports team in that a listed entity owns them.
Shareholders in that entity were also celebrating the win on Monday, as the stocks surged to a 12-month high of $2.03, up 53.7%, before settling at $1.84.
At the close of trade on Friday, the company was worth $129.4 million.
While the company did not report any news to the ASX on Monday, the Grand Final win is sure to be a financial boon to the company behind the team, which defeated Melbourne Storm 26-22 on Sunday at Stadium Australia.
In its most recent financial results, the Broncos reported a $6 million net profit for the first half of the calendar year, up from a $4.2 million profit for the previous corresponding period.
The revenue generated by the company was aided over the half by playing eight home games at Suncorp Stadium, compared with seven for the same period the previous year.
Image source: Getty Images
Better than expected full-year predicted
Total revenue for the half was $49.6 million, up from $42.3 million, with $11.4 million coming from the grant payment made to the club by the Australian Rugby League Commission.
The Broncos' membership numbers had fallen on the previous year, down from 59,583 to 57,265, while sponsorship revenue increased 11% compared to 2024, "due to changes in partnership categories and new partners for the 2025 season''.
The company was predicting a better-than-expected full-year profit result for the full year, but did not specifically consider the impact of winning the premiership.
Based on current forecasts and all things remaining constant, it is projected that the full-year financial results will increase compared to the prior period. However, given the developing nature of a number of items, the 2025 season NRL position relative to the corresponding 2024 position and taking into account the differing number of home games in the first half (eight) and second half (four), it is difficult to accurately predict the full year result.
Other factors which would affect the result included home crowd attendance, player medical costs, and "completion of the 2025 season and commercial opportunities as a result of team performance''.
Brisbane came back to win the premiership despite trailing the Storm by 10 points at halftime and losing Adam Reynolds and Ben Hunt to injury during the second half. There were more than 80,000 fans in attendance.
The company's shares are relatively thinly traded, with 66,684 shares traded by mid-afternoon on Monday.
