Up 60% this year! This sizzling ASX financials stock isn't done yet

Here's what's behind this optimistic price target.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points
  • MA Financial Group (ASX: MAF) has seen a 60% share price increase this year, with potential for further growth according to Morgans.
  • The focus is on MAF's emerging MA Money business, which shows strong progress in the non-bank mortgage lending sector and is now profitable.
  • Morgans' upgraded price target of A$10.63 suggests more upside, while other platforms like Selfwealth and TradingView indicate even more potential growth.

Analysis out of Morgans suggests sizzling ASX financials stock MA Financial Group Ltd (ASX: MAF) still has room to grow. 

MA Financial Group is a diversified financial services company, specialising in managing alternative assets, lending, corporate advisory, and equities.

It currently has more than $8.6 billion in assets under management.

At the start of the year, its shares were trading at approximately $5.83. 

Fast forward to this week, shares are hovering around $9.41. 

This is more than a 60% rise. 

Despite this rapid rise, guidance out of Morgans suggests the stock still has plenty of room to run. 

Here's what the broker had to say. 

A man leaps from a stack of gold coins to the next, each one higher than the last.

Image source: Getty Images

Emerging MA Money (MAM) business

The team out of Morgans provided guidance with a specific focus on MAF's emerging MA Money (MAM) business. 

MA Money is the non-bank residential mortgage lending business of MA Financial Group.

The broker believes whilst this business is still somewhat in its infancy, strong progress has been made building out the franchise thus far, punctuated by rapid loan growth and MAM now being profitable.

Morgans also sees FY26 MAM financial targets as readily achievable, with potential for significant further growth (noting MQG has shown the pathway for challengers to grow in the large Australian mortgage market). 

We make nominal changes to our FY26/FY27 EPS forecasts of +1%-+2%.

With strong operating momentum and >10% TSR upside on a 12-month view, we maintain our ACCUMULATE recommendation.

Still plenty of upside 

Based on these adjustments, the broker has increased the price target to A$10.63 (from A$10.23) for this ASX financials stock.

With the broker's upgraded price target, there is an approximate upside of 13% from yesterday's closing price of $9.41. 

Looking at guidance elsewhere, online brokerage platform Selfwealth lists the stock as "undervalued" by more than 14%. 

TradingView has a one year price target of $11.03, which indicates more than 17% upside. 

Motley Fool contributor Aaron Bell has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Ma Financial Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Financial Shares

A bland looking man in a brown suit opens his jacket to reveal a red and gold superhero dollar symbol on his chest.
Financial Shares

Morgans sees 2x upside in ASX finance stock after hitting key milestone

This company delivered a strong set of quarterly numbers.

Read more »

a couple consider the advice from a man with documents laid out on a table and the man holding a tablet in his hand.
Financial Shares

3 ASX 200 financial shares to sell: experts

ASX 200 financial shares are down 2.5% over six months and up 2.1% in 2026-to-date.

Read more »

A woman sits at her computer with her hand to her mouth and a contemplative smile on her face as she reads about the performance of Allkem shares on her computer
Financial Shares

Perpetual shares slip after update. But there's more going on beneath the surface

Perpetual shares ease after an update shows mixed numbers across key divisions.

Read more »

A hipster-looking man with bushy beard and multiple arm tattoos sits on the floor against a sofa reading a tablet with his hand on his chin as though he is deep in thought.
Financial Shares

Qube Holdings wins ASX waiver for flexible scheme timetable and dividend

Qube wins ASX waiver for flexible scheme timetable, potentially paving the way for a special fully franked dividend if its…

Read more »

young woman reviewing financial reports at desk with multiple computer screens
Financial Shares

Perpetual provides Q3 FY26 update: reveals AUM decline, Corporate Trust growth

Perpetual's Q3 FY26 update shows AUM decline, steady Corporate Trust growth, and completion plans for the Wealth Management sale.

Read more »

a man in a business suite throws his arms open wide above his head and raises his face with his mouth open in celebration in front of a background of an illuminated board tracking stock market movements.
Financial Shares

Why is everyone buying Macquarie shares?

Strong growth and resilience are driving demand for the shares.

Read more »

Financial advisor on phone and looking at computer whilst eating and holding coffee.
Financial Shares

After a brutal 2026, this $1.5 billion ASX financial stock is pushing higher again

MA Financial shares move higher, but questions remain.

Read more »

A happy elderly couple enjoy a cuppa outdoors as the woman looks through binoculars.
Financial Shares

Why are Challenger shares falling today?

Sustained fund outflows are placing downward pressure on earnings.

Read more »