1 magnificent ASX stock down 30% to buy and hold forever

Let's see why this beaten down stock could be worth buying and holding.

CSL Ltd (ASX: CSL) is one of those rare Australian stocks that truly deserves a place in the buy and hold forever basket.

Yet right now, more investors are hitting the sell button than the buy rating.

As a result, the market is giving investors the opportunity to pick up shares in the biotechnology giant at a sizeable discount.

In fact, CSL shares last traded at $215.71, which is 30% lower than their 52-week high of $310.00.

Happy man working on his laptop.

Image source: Getty Images

A quality opportunity

Periods of volatility often rattle investors, but they also present opportunities.

Buying high-quality ASX stocks when they are temporarily out of favour has historically been one of the best ways to generate long-term wealth.

CSL is a textbook example of quality. It is a global biotechnology leader with an extraordinary track record of growth, innovation, and capital allocation. Its plasma therapies and vaccine operations are entrenched in markets that have high barriers to entry and consistent demand.

Importantly, for long-term investors, nothing fundamental about CSL's competitive advantages has changed just because its share price has slid.

What has spooked the market?

ASX stocks don't crash for no reason, so what is going on here?

The sell-off this month followed CSL's FY 2025 results and news of a major transformation program. Management announced the closure of underperforming US plasma centres, a sizeable headcount reduction, and a restructuring charge for FY 2026. While these moves are designed to boost efficiency and margins over time, they spooked the market in the short term.

There were also revenue misses in parts of CSL Behring and Seqirus, with vaccination uptake in the US softer than expected. These nearer-term headwinds have weighed on sentiment. But importantly, CSL still grew its profits by double digits and lifted its final dividend.

Why the long-term story remains intact

History shows that CSL has navigated many cycles before and continued to grow strongly.

Its therapies are essential, demand for plasma products continues to expand, and its R&D pipeline positions it well for the future. Cost savings from the transformation plan are expected to deliver hundreds of millions in annualised benefits by FY 2028, setting the company up for a stronger margin profile.

On top of this, CSL plans to demerge Seqirus as a standalone vaccines leader and restart on-market buybacks. These are signs of confidence in its long-term growth and capital management discipline.

Should you buy this ASX stock?

The team at Macquarie thinks this is a buying opportunity for investors.

It remains very upbeat on CSL's outlook and has put an outperform rating and a $295.90 price target on its shares. Based on its current price of $215.71, this implies potential upside of close to 37%.

In light of this, the market's pessimism may have created a compelling entry point into one of the ASX's highest-quality businesses.

Motley Fool contributor James Mickleboro has positions in CSL. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended CSL and Macquarie Group. The Motley Fool Australia has positions in and has recommended Macquarie Group. The Motley Fool Australia has recommended CSL. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Blue Chip Shares

Man looking down and trying to work his laptop.
Blue Chip Shares

CBA vs Wesfarmers: Which looks best for a 50-year-old investor in 2026?

Which ASX blue chip—CBA or Wesfarmers—looks best right now for 50-year-old investors?

Read more »

Stacks of coins in ascending order with a plant on top, next to a piggy bank.
Blue Chip Shares

Droneshield vs BHP shares: Which ASX stock is better for long-term wealth?

I compare Droneshield and BHP shares to decide which looks the better bet to build long-term wealth for a 40-year-old…

Read more »

CEO of a company talking to her team.
Blue Chip Shares

CSL vs BHP shares: Should you swap after CSL's new CEO appointment?

Yesterday, CSL named Deborah Waterhouse as its next CEO. Should investors now pick CSL over BHP?

Read more »

Person holding blue chips.
Blue Chip Shares

Fortescue vs Coles shares: Which ASX blue chip wins this month?

Which delivers more long-term wealth potential: high-yielding Fortescue or steady Coles? Here’s my opinion — with all the key numbers…

Read more »

flying asx share price represented by businessman flying through the air
Blue Chip Shares

Ansell vs Ampol: Which outperforming ASX 200 stock can keep climbing in 2026?

Ampol and Ansell are both flying high, but one stands out for value, yield, and momentum in 2026—see which stock…

Read more »

Person holding a blue chip.
Blue Chip Shares

2 ASX blue-chip shares offering large dividend yields

These businesses are providing a lot of passive income.

Read more »

A happy couple looking at an iPad.
Blue Chip Shares

NAB vs Coles: Which is the better ASX blue-chip buy for SMSF investors?

NAB or Coles shares for your SMSF? See which ASX blue chip looks more attractive on dividends, value, and performance…

Read more »

Elderly couple cosily walking together outside.
Blue Chip Shares

Telstra vs ANZ: Which ASX blue chip is better for retirees?

Comparing Telstra and ANZ shares for retirees: dividend yield, franking, value, and which blue chip looks best for a 60…

Read more »