Where Will Amazon Stock Be in 1 Year?

Let's consider some of the hurdles Amazon could face over the next 12 months, as well as some likely ways the company may continue growing.

| More on:
A woman sits at her computer with her hand to her mouth and a contemplative smile on her face as she reads about the performance of Allkem shares on her computer

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

Some investors are looking closely at the stocks they own and asking themselves if they could weather an economic slowdown. U.S. President Donald Trump's threats of tariffs against trading partners and recent comments by the Federal Reserve about uncertainty in the economy are sparking fears.

Amazon (NASDAQ: AMZN) investors aren't immune from the concerns. Amazon's stock has tumbled 8% since the beginning of the year. But is the sell-off an overreaction?

Let's consider some of the hurdles Amazon could face over the next 12 months, as well as some likely ways the company may continue growing.

The pessimistic outlook for Amazon

Some economists are concerned that President Trump's potential willingness to start trade wars could eventually tip the U.S. into a recession. J.P. Morgan recently changed its prediction on the probability of a recession occurring this year, from 30% likelihood to 40% currently.

Federal Reserve Chair Jerome Powell recently added some fuel to the recession fears fire when he said that economic "uncertainty is remarkably high." Consumer spending fell for the first time in nearly two years in January, indicating that Americans are pulling back on purchases.

Amazon's largest business by revenue is its North American e-commerce sales. That segment brought in $115.6 billion in sales in the fourth quarter, a 10% increase from the year-ago quarter. But consumer spending is moderating and consumer confidence is weakening, according to the Fed. If a full-blown recession or even a slowdown occurs, it could result in Americans tightening their belts further.

The optimistic view of Amazon

While there are legitimate concerns about consumer spending slowing this year, there's no guarantee it'll affect Amazon's top or bottom lines. Amazon is a resilient company, even during dismal economic times.

For example, the company's sales rose 29% during the 2008 financial crisis, and in the first year of the COVID pandemic, its revenue increased 22%. People can buy nearly anything they need on Amazon's marketplace. During downturns, customers may shift their spending habits on the platform, but not abandon it entirely.

Amazon holds a dominant e-commerce position, with about 40% market share. That easily outpaces its closest rival, Walmart, which has about 5% of the market. Americans aren't likely to stop buying goods online even during a recession, so this strong position gives Amazon the upper hand in riding out a slowdown.

And while I've focused mostly on Amazon's e-commerce business, the company makes half of its operating income from its cloud computing services, Amazon Web Services (AWS). This segment should help fuel Amazon's growth, because companies are ramping up artificial intelligence cloud computing spending.

Goldman Sachs estimates that global AI cloud computing sales will reach $2 trillion over the next five years, and Amazon is sure to benefit. The company holds 30% of the cloud market, with Microsoft in second place with 21%. Companies are locked in an AI race right now, and even a downturn is unlikely to stop them from spending to stay ahead of the competition.

The most likely scenario

I don't think Amazon is immune from a severe economic slowdown, but the company's dominant position in cloud computing and e-commerce can likely soften the blow if a recession occurs.

More importantly, long-term investors should remember that buying a stock means you have an optimistic outlook for the company for many years to come. Even if we get a slowdown, Amazon's shares are cheaper than they were just a few months ago.

Buying the stock now, at a discount, could prove to be a smart move even if there's more uncertainty down the road. Amazon's lead in cloud computing and e-commerce isn't going away anytime soon.

This article was originally published on Fool.com. All figures quoted in US dollars unless otherwise stated.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. JPMorgan Chase is an advertising partner of Motley Fool Money. Chris Neiger has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Amazon, Goldman Sachs Group, JPMorgan Chase, Microsoft, and Walmart. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended the following options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft. The Motley Fool Australia has recommended Amazon and Microsoft. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on International Stock News

A man smiles widely as he opens a large brown box and examines the contents.
International Stock News

My surprising top "Magnificent Seven" stock pick for 2026

Amazon is my pick to be the top-performing "Magnificent Seven" stock in 2026.

Read more »

Warren Buffett
International Stock News

Warren Buffett is sending a clear warning as 2026 approaches: 3 things investors should do

Buffett's actions speak volumes.

Read more »

A tech worker wearing a mask holds a computer chip.
International Stock News

Prediction: Nvidia stock is going to soar past $300 in 2026

Nvidia is gearing up to launch a new range of artificial intelligence chips next year.

Read more »

Guy delivering Amazon parcel.
International Stock News

Is Amazon (AMZN) a Buy, Sell, or Hold in 2026?

Amazon's stock lagged the market in 2025, but is that the whole story? Here's what massive AI investments mean for…

Read more »

A tech worker wearing a mask holds a computer chip.
International Stock News

Prediction: This AI stock will be the most surprising winner of 2026

Nvidia's stock has been weak over the past month, but that could change in 2026.

Read more »

Legendary share market investing expert, and owner of Berkshire Hathaway, Warren Buffett.
International Stock News

Warren Buffett, weeks before his retirement, has a warning for Wall Street. History says this may happen in 2026.

Buffett's actions are speaking louder than words.

Read more »

AI written in blue on a digital chip.
International Stock News

Prediction: This will be the world's largest company by year-end 2026 (Hint: It's not Nvidia)

Alphabet could become the world's valuable company by the end of 2026.

Read more »

Delighted adult man, working on a company slogan, on his laptop.
International Stock News

Here's why Nvidia still is a multimillionaire-maker

The company plays a key role in the AI boom.

Read more »