This buy-rated small cap ASX stock has a 'strong underlying business with pricing power'

Bell Potter has good things to say about this buy-rated stock.

| More on:
A smiling businessman in the city looks at his phone and punches the air in celebration of good news.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

If you have room in your portfolio for a small cap ASX stock, then it could be worth considering Propel Funeral Partners Ltd (ASX: PFP).

That's the view of analysts at Bell Potter, which have just reaffirmed their buy recommendation on the stock.

It is the second largest provider of funeral, cemetery, crematoria, and related services in the ANZ market. The company has a particularly strong presence in regional areas and an emerging metropolitan presence.

Propel Funeral Partners operates under a multi-brand strategy with most of its funeral homes dating back over many decades.

What is the broker saying about this small cap ASX share?

Bell Potter notes that the company has just released its first quarter update and delivered double-digit top line growth. It said:

Propel Funeral Partners (PFP) provided a 1Q25 trading update at their AGM, revenue +16% supported by 13% growth in funerals conducted and ~3% growth in comparable average revenue per funeral (ARPF).

And while this growth is slightly behind Bell Potter's first half expectations, it notes that it was in line with consensus expectations. The broker adds:

Although the overall volume growth was tracking slightly below our 1H25 growth expectations driving a lower revenue growth than BPe, the revenue growth run-rate was broadly in line with Consensus. The ARPF growth has returned to PFP's longer term growth range of 2-4% and in line with our expectations as the high inflationary environment eases and with some impact from new acquisitions given the ongoing M&A activity. Operating EBITDA of $16.5m was at a margin of 26.8% largely in line with expectations considering ARPF outcomes.

Double-digit returns

In response to the update, the broker has retained its buy rating on the small cap ASX share with an improved price target of $6.80 (from $6.40).

Based on its current share price of $5.95, this implies potential upside of 14% for investors over the next 12 months.

In addition, Bell Potter is forecasting a 2.5% dividend yield in FY 2025, which boosts the total potential return to approximately 16.5%.

The broker concludes:

We continue to view PFP's growth as well supported by a strong underlying business with pricing power and acquisitive strategy in a large/fragmented market which is bolstered by the M&A firepower of ~4 years worth of acquisitions (BPe) at a run-rate of ~$40m executed annually (~1% market share vs current ~10% as of CY24e, BPe). We also view the freehold property portfolio valued at cost less depreciation of ~$232m as a strong hedge to the net gearing level of ~2x.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Small Cap Shares

Small girl giving a fist bump with a piggy bank in front of her.
Small Cap Shares

These 2 ASX small-cap shares have big potential for returns

Experts are excited about the potential of these smaller businesses.

Read more »

An executive in a suit smooths his hair and laughs as he looks at his laptop feeling surprised and delighted.
Industrials Shares

The stealth success story behind this ASX small cap's 275% share price rally

A surging share price has thrust this ASX small cap into the spotlight as investors take notice of its rise.

Read more »

Kid stacking coins from the jar.
Small Cap Shares

3 ASX small-cap shares I'd buy with $3,000 right now

These businesses have a lot of potential.

Read more »

A man holding a cup of coffee puts his thumb up and smiles while at laptop.
Small Cap Shares

Morgans is optimistic on these two ASX small-cap stocks

These small-cap stocks have positive ratings from Morgans

Read more »

a young boy dressed in a business suit and wearing thick black glasses peers straight ahead while sitting at a heavy wooden desk with an old-fashioned calculator and adding machine while holding a pen over a large ledger book.
Small Cap Shares

A 30% drop hasn't stopped this ASX small cap's global ambitions

This ASX small cap’s re-rating might be more about sentiment than fundamentals.

Read more »

A cute little boy, short in height, wearing glasses, old-fashioned bow tie and cardigan stands against a wall near a tape measure with his hand at the top of his head as though to measure his height.
Small Cap Shares

Why I think this ASX small-cap stock is a bargain at $2.03

This could be a good time to invest in this beaten-up stock.

Read more »

A woman points with her pen at a computer where a colleague sits as though they are collaborating on a project. She has a smile on her face.
Small Cap Shares

Why I think this ASX small-cap stock is a bargain

This investment could deliver very pleasing returns at the current valuation.

Read more »

A woman smiles at the outlook she sees through binoculars.
Small Cap Shares

2 sectors I think could outperform the ASX 200 in 2026

From drones to small caps, some market corners may outshine the ASX 200 next year.

Read more »